#AC4944#AC4944

#AC4944 is a mid, vivid red. Relative luminance 0.140; OKLCH L 53.4% C 0.131 H 25.4°. Best body text is #FFFFFF at 5.54:1 contrast (WCAG AA passes).

Color values

HEX	#AC4944
RGB	rgb(172, 73, 68)
HSL	hsl(3, 43%, 47%)
HSV	hsv(3, 60%, 67%)
CMYK	cmyk(0%, 57.6%, 60.5%, 32.5%)
CIE-LAB	lab(44.17, 40.22, 23.30)
CIE-LCH	lch(44.17, 46.48, 30.08°)
OKLab	oklab(53.41% 0.1186 0.0563)
OKLCH	oklch(53.41% 0.131 25.4)
XYZ	xyz(20.4410, 13.9556, 7.0850)
Luminance	0.1395 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AC4944 #44A7AC

analogous

#AC4473 #AC4944 #AC7D44

triadic

#AC4944 #44AC49 #4944AC

tetradic

#AC4944 #73AC44 #44A7AC #7D44AC

square

#AC4944 #73AC44 #44A7AC #7D44AC

split-complementary

#AC4944 #44AC7D #4473AC

monochromatic

#542421 #803633 #AC4944 #C46E69 #D59895

Accessibility & contrast

On white

5.54

#AC4944 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.79

#AC4944 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AC4944

5.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AC4944	#FFFFFF	#000000	##FFFFFF
##AC4944	1.00	5.54	3.79	5.54
#FFFFFF	5.54	1.00	21.00	1.00
#000000	3.79	21.00	1.00	21.00
##FFFFFF	5.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625B43

Deuteranopia (green-blind)

#7A7042

Tritanopia (blue-blind)

#BC3748

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ac4944;
/* rgb */ color: rgb(172, 73, 68);
/* oklch */ color: oklch(53.4% 0.131 25.4);

Tailwind

colors: {
  custom: {
    50: '#ca7f78',
    500: '#ac4944',
    950: '#000000',
  },
}

SCSS

$custom: #ac4944;
$custom-light: #ca7f78;
$custom-dark: #000000;

JSON

{
  "hex": "#ac4944",
  "rgb": {
    "r": 172,
    "g": 73,
    "b": 68
  },
  "hsl": {
    "h": 2.885,
    "s": 43.333,
    "l": 47.059
  },
  "oklch": {
    "l": 0.53409,
    "c": 0.13124,
    "h": 25.4
  },
  "luminance": 0.13953
}

Semantic roles & 50–950 ramp

primary

#AC4944

secondary

#8BBEC1

accent

#CDD355

background

#FDF7F7

surface

#FAEEED

border

#D3C9C8

text

#140A08

muted

#837C7B

Preview Lab

Preview with #AC4944

Body copy rendered with the generated semantic roles for this colour.

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