#AC4544#AC4544

#AC4544 is a mid, vivid red. Relative luminance 0.134; OKLCH L 52.9% C 0.136 H 23.5°. Best body text is #FFFFFF at 5.69:1 contrast (WCAG AA passes).

Color values

HEX	#AC4544
RGB	rgb(172, 69, 68)
HSL	hsl(1, 43%, 47%)
HSV	hsv(1, 60%, 67%)
CMYK	cmyk(0%, 59.9%, 60.5%, 32.5%)
CIE-LAB	lab(43.43, 42.16, 22.34)
CIE-LCH	lch(43.43, 47.71, 27.92°)
OKLab	oklab(52.85% 0.1247 0.0541)
OKLCH	oklch(52.85% 0.136 23.5)
XYZ	xyz(20.1866, 13.4468, 7.0002)
Luminance	0.1344 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AC4544 #44ABAC

analogous

#AC4477 #AC4544 #AC7944

triadic

#AC4544 #44AC45 #4544AC

tetradic

#AC4544 #77AC44 #44ABAC #7944AC

square

#AC4544 #77AC44 #44ABAC #7944AC

split-complementary

#AC4544 #44AC79 #4477AC

monochromatic

#542221 #803333 #AC4544 #C46A69 #D59695

Accessibility & contrast

On white

5.69

#AC4544 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.69

#AC4544 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AC4544

5.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AC4544	#FFFFFF	#000000	##FFFFFF
##AC4544	1.00	5.69	3.69	5.69
#FFFFFF	5.69	1.00	21.00	1.00
#000000	3.69	21.00	1.00	21.00
##FFFFFF	5.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5943

Deuteranopia (green-blind)

#796F42

Tritanopia (blue-blind)

#BC3246

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ac4544;
/* rgb */ color: rgb(172, 69, 68);
/* oklch */ color: oklch(52.9% 0.136 23.5);

Tailwind

colors: {
  custom: {
    50: '#ca7d78',
    500: '#ac4544',
    950: '#000000',
  },
}

SCSS

$custom: #ac4544;
$custom-light: #ca7d78;
$custom-dark: #000000;

JSON

{
  "hex": "#ac4544",
  "rgb": {
    "r": 172,
    "g": 69,
    "b": 68
  },
  "hsl": {
    "h": 0.577,
    "s": 43.333,
    "l": 47.059
  },
  "oklch": {
    "l": 0.52851,
    "c": 0.13589,
    "h": 23.5
  },
  "luminance": 0.13444
}

Semantic roles & 50–950 ramp

primary

#AC4544

secondary

#8BC0C1

accent

#D2D355

background

#FDF7F7

surface

#FAEEED

border

#D3C9C8

text

#140A08

muted

#837C7B

Preview Lab

Preview with #AC4544

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →