#7944AC#7944AC

#7944AC is a mid, vivid violet. Relative luminance 0.112; OKLCH L 50.0% C 0.162 H 304.7°. Best body text is #FFFFFF at 6.49:1 contrast (WCAG AA passes).

Color values

HEX	#7944AC
RGB	rgb(121, 68, 172)
HSL	hsl(271, 43%, 47%)
HSV	hsv(271, 60%, 67%)
CMYK	cmyk(29.7%, 60.5%, 0%, 32.5%)
CIE-LAB	lab(39.88, 43.03, -47.21)
CIE-LCH	lch(39.88, 63.88, 312.35°)
OKLab	oklab(50.01% 0.0924 -0.1335)
OKLCH	oklch(50.01% 0.162 304.7)
XYZ	xyz(17.3970, 11.1778, 40.2628)
Luminance	0.1118 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7944AC #77AC44

analogous

#4544AC #7944AC #AC44AB

triadic

#7944AC #AC7944 #44AC79

tetradic

#7944AC #AC4544 #77AC44 #44ABAC

square

#7944AC #AC4544 #77AC44 #44ABAC

split-complementary

#7944AC #ABAC44 #44AC45

monochromatic

#3B2154 #5A3380 #7944AC #9769C4 #B695D5

Accessibility & contrast

On white

6.49

#7944AC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.24

#7944AC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7944AC

6.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7944AC	#FFFFFF	#000000	##FFFFFF
##7944AC	1.00	6.49	3.24	6.49
#FFFFFF	6.49	1.00	21.00	1.00
#000000	3.24	21.00	1.00	21.00
##FFFFFF	6.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#115DAF

Deuteranopia (green-blind)

#2D5EAA

Tritanopia (blue-blind)

#705971

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #7944ac;
/* rgb */ color: rgb(121, 68, 172);
/* oklch */ color: oklch(50.0% 0.162 304.7);

Tailwind

colors: {
  custom: {
    50: '#a37ac5',
    500: '#7944ac',
    950: '#000000',
  },
}

SCSS

$custom: #7944ac;
$custom-light: #a37ac5;
$custom-dark: #000000;

JSON

{
  "hex": "#7944ac",
  "rgb": {
    "r": 121,
    "g": 68,
    "b": 172
  },
  "hsl": {
    "h": 270.577,
    "s": 43.333,
    "l": 47.059
  },
  "oklch": {
    "l": 0.50012,
    "c": 0.16232,
    "h": 304.7
  },
  "luminance": 0.11178
}

Semantic roles & 50–950 ramp

primary

#7944AC

secondary

#A5C18B

accent

#D35593

background

#FAF7FC

surface

#F4EEF8

border

#CEC9D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7944AC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →