#AC4439#AC4439

#AC4439 is a mid, vivid red. Relative luminance 0.132; OKLCH L 52.5% C 0.139 H 28.7°. Best body text is #FFFFFF at 5.77:1 contrast (WCAG AA passes).

Color values

HEX	#AC4439
RGB	rgb(172, 68, 57)
HSL	hsl(6, 50%, 45%)
HSV	hsv(6, 67%, 67%)
CMYK	cmyk(0%, 60.5%, 66.9%, 32.5%)
CIE-LAB	lab(43.07, 41.90, 28.47)
CIE-LCH	lch(43.07, 50.66, 34.20°)
OKLab	oklab(52.52% 0.1218 0.0667)
OKLCH	oklch(52.52% 0.139 28.7)
XYZ	xyz(19.8208, 13.2029, 5.3748)
Luminance	0.1320 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AC4439 #39A1AC

analogous

#AC3968 #AC4439 #AC7D39

triadic

#AC4439 #39AC44 #4439AC

tetradic

#AC4439 #68AC39 #39A1AC #7D39AC

square

#AC4439 #68AC39 #39A1AC #7D39AC

split-complementary

#AC4439 #39AC7D #3968AC

monochromatic

#50201B #7E322A #AC4439 #C8645A #D88F88

Accessibility & contrast

On white

5.77

#AC4439 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.64

#AC4439 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AC4439

5.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AC4439	#FFFFFF	#000000	##FFFFFF
##AC4439	1.00	5.77	3.64	5.77
#FFFFFF	5.77	1.00	21.00	1.00
#000000	3.64	21.00	1.00	21.00
##FFFFFF	5.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5837

Deuteranopia (green-blind)

#796E36

Tritanopia (blue-blind)

#BD2E42

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ac4439;
/* rgb */ color: rgb(172, 68, 57);
/* oklch */ color: oklch(52.5% 0.139 28.7);

Tailwind

colors: {
  custom: {
    50: '#cb7c6f',
    500: '#ac4439',
    950: '#000000',
  },
}

SCSS

$custom: #ac4439;
$custom-light: #cb7c6f;
$custom-dark: #000000;

JSON

{
  "hex": "#ac4439",
  "rgb": {
    "r": 172,
    "g": 68,
    "b": 57
  },
  "hsl": {
    "h": 5.739,
    "s": 50.218,
    "l": 44.902
  },
  "oklch": {
    "l": 0.5252,
    "c": 0.13888,
    "h": 28.7
  },
  "luminance": 0.132
}

Semantic roles & 50–950 ramp

primary

#AC4439

secondary

#7FBBC2

accent

#CCDA4E

background

#FDF7F6

surface

#FAEEEC

border

#D3C9C7

text

#150A07

muted

#837C7A

Preview Lab

Preview with #AC4439

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →