#3968AC#3968AC
#3968AC is a mid, moderate blue. Relative luminance 0.137; OKLCH L 51.8% C 0.120 H 257.7°. Best body text is #FFFFFF at 5.60:1 contrast (WCAG AA passes).
Color values
| HEX | #3968AC |
|---|---|
| RGB | rgb(57, 104, 172) |
| HSL | hsl(215, 50%, 45%) |
| HSV | hsv(215, 67%, 67%) |
| CMYK | cmyk(66.9%, 39.5%, 0%, 32.5%) |
| CIE-LAB | lab(43.87, 6.51, -41.12) |
| CIE-LCH | lch(43.87, 41.64, 279.00°) |
| OKLab | oklab(51.79% -0.0254 -0.117) |
| OKLCH | oklch(51.79% 0.12 257.7) |
| XYZ | xyz(14.0814, 13.7476, 40.9332) |
| Luminance | 0.1375 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
French Blue
#436BAD
ΔE00 1.63
Mid Blue
#276AB3
ΔE00 2.38
Denim
#1560BD
ΔE00 3.43
Medium Blue
#2C6FBB
ΔE00 3.46
Denim (survey)
#3B638C
ΔE00 4.36
Flat Blue
#3C73A8
ΔE00 4.50
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#3968AC #AC7D39
analogous
#39A2AC #3968AC #4339AC
triadic
#3968AC #AC3968 #68AC39
tetradic
#3968AC #AC39A2 #AC7D39 #39AC43
square
#3968AC #AC39A2 #AC7D39 #39AC43
split-complementary
#3968AC #AC4339 #A2AC39
monochromatic
#1B3050 #2A4C7E #3968AC #5A87C8 #88A8D8
Accessibility & contrast
On white
5.60
#3968AC on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.75
#3968AC on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #3968AC
5.60:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##3968AC | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##3968AC | 1.00 | 5.60 | 3.75 | 5.60 |
| #FFFFFF | 5.60 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.75 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.60 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#496EAF
Deuteranopia (green-blind)
#3863AB
Tritanopia (blue-blind)
#007881
Achromatopsia (no color)
#686868
Design tokens & code
CSS
--color: #3968ac; /* rgb */ color: rgb(57, 104, 172); /* oklch */ color: oklch(51.8% 0.120 257.7);
Tailwind
colors: {
custom: {
50: '#7c92c5',
500: '#3968ac',
950: '#000000',
},
}SCSS
$custom: #3968ac; $custom-light: #7c92c5; $custom-dark: #000000;
JSON
{
"hex": "#3968ac",
"rgb": {
"r": 57,
"g": 104,
"b": 172
},
"hsl": {
"h": 215.478,
"s": 50.218,
"l": 44.902
},
"oklch": {
"l": 0.51785,
"c": 0.11978,
"h": 257.7
},
"luminance": 0.13749
}Semantic roles & 50–950 ramp
primary
#3968AC
secondary
#C2A67F
accent
#A14EDA
background
#F8F8FC
surface
#EFF0F8
border
#CACBD1
text
#0A0D13
muted
#7C7D82