#AC389B#AC389B

#AC389B is a mid, vivid purple. Relative luminance 0.140; OKLCH L 54.3% C 0.187 H 334.2°. Best body text is #FFFFFF at 5.54:1 contrast (WCAG AA passes).

Color values

HEX	#AC389B
RGB	rgb(172, 56, 155)
HSL	hsl(309, 51%, 45%)
HSV	hsv(309, 67%, 67%)
CMYK	cmyk(0%, 67.4%, 9.9%, 32.5%)
CIE-LAB	lab(44.19, 58.11, -29.78)
CIE-LCH	lch(44.19, 65.29, 332.87°)
OKLab	oklab(54.34% 0.1685 -0.0813)
OKLCH	oklch(54.34% 0.187 334.2)
XYZ	xyz(24.3440, 13.9676, 32.4179)
Luminance	0.1397 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AC389B #38AC49

analogous

#8338AC #AC389B #AC3861

triadic

#AC389B #9BAC38 #389BAC

tetradic

#AC389B #AC8338 #38AC49 #3861AC

square

#AC389B #AC8338 #38AC49 #3861AC

split-complementary

#AC389B #61AC38 #38AC83

monochromatic

#501A48 #7E2971 #AC389B #C958B8 #D887CC

Accessibility & contrast

On white

5.54

#AC389B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.79

#AC389B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AC389B

5.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AC389B	#FFFFFF	#000000	##FFFFFF
##AC389B	1.00	5.54	3.79	5.54
#FFFFFF	5.54	1.00	21.00	1.00
#000000	3.79	21.00	1.00	21.00
##FFFFFF	5.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#365E9E

Deuteranopia (green-blind)

#5E6F98

Tritanopia (blue-blind)

#B44165

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ac389b;
/* rgb */ color: rgb(172, 56, 155);
/* oklch */ color: oklch(54.3% 0.187 334.2);

Tailwind

colors: {
  custom: {
    50: '#c878b9',
    500: '#ac389b',
    950: '#000000',
  },
}

SCSS

$custom: #ac389b;
$custom-light: #c878b9;
$custom-dark: #000000;

JSON

{
  "hex": "#ac389b",
  "rgb": {
    "r": 172,
    "g": 56,
    "b": 155
  },
  "hsl": {
    "h": 308.793,
    "s": 50.877,
    "l": 44.706
  },
  "oklch": {
    "l": 0.54338,
    "c": 0.18713,
    "h": 334.2
  },
  "luminance": 0.13966
}

Semantic roles & 50–950 ramp

primary

#AC389B

secondary

#7EC288

accent

#DA624D

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AC389B

Body copy rendered with the generated semantic roles for this colour.

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