#AC3544#AC3544

#AC3544 is a mid, vivid red. Relative luminance 0.117; OKLCH L 50.9% C 0.154 H 17.4°. Best body text is #FFFFFF at 6.27:1 contrast (WCAG AA passes).

Color values

HEX	#AC3544
RGB	rgb(172, 53, 68)
HSL	hsl(352, 53%, 44%)
HSV	hsv(352, 69%, 67%)
CMYK	cmyk(0%, 69.2%, 60.5%, 32.5%)
CIE-LAB	lab(40.79, 49.24, 18.90)
CIE-LCH	lch(40.79, 52.74, 21.00°)
OKLab	oklab(50.88% 0.1471 0.0462)
OKLCH	oklch(50.88% 0.154 17.4)
XYZ	xyz(19.3316, 11.7369, 6.7152)
Luminance	0.1173 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AC3544 #35AC9D

analogous

#AC3580 #AC3544 #AC6235

triadic

#AC3544 #44AC35 #3544AC

tetradic

#AC3544 #80AC35 #35AC9D #6235AC

square

#AC3544 #80AC35 #35AC9D #6235AC

split-complementary

#AC3544 #35AC62 #3580AC

monochromatic

#4E181F #7D2732 #AC3544 #CA5463 #D9838E

Accessibility & contrast

On white

6.27

#AC3544 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.35

#AC3544 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AC3544

6.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AC3544	#FFFFFF	#000000	##FFFFFF
##AC3544	1.00	6.27	3.35	6.27
#FFFFFF	6.27	1.00	21.00	1.00
#000000	3.35	21.00	1.00	21.00
##FFFFFF	6.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#545044

Deuteranopia (green-blind)

#726941

Tritanopia (blue-blind)

#BC183B

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ac3544;
/* rgb */ color: rgb(172, 53, 68);
/* oklch */ color: oklch(50.9% 0.154 17.4);

Tailwind

colors: {
  custom: {
    50: '#cb7477',
    500: '#ac3544',
    950: '#000000',
  },
}

SCSS

$custom: #ac3544;
$custom-light: #cb7477;
$custom-dark: #000000;

JSON

{
  "hex": "#ac3544",
  "rgb": {
    "r": 172,
    "g": 53,
    "b": 68
  },
  "hsl": {
    "h": 352.437,
    "s": 52.889,
    "l": 44.118
  },
  "oklch": {
    "l": 0.50877,
    "c": 0.15416,
    "h": 17.4
  },
  "luminance": 0.11734
}

Semantic roles & 50–950 ramp

primary

#AC3544

secondary

#7BC2B9

accent

#DCCA4C

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150908

muted

#837B7B

Preview Lab

Preview with #AC3544

Body copy rendered with the generated semantic roles for this colour.

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