#3544AC#3544AC

#3544AC is a dark, vivid blue. Relative luminance 0.079; OKLCH L 44.0% C 0.166 H 271.5°. Best body text is #FFFFFF at 8.16:1 contrast (WCAG AA passes).

Color values

HEX	#3544AC
RGB	rgb(53, 68, 172)
HSL	hsl(232, 53%, 44%)
HSV	hsv(232, 69%, 67%)
CMYK	cmyk(69.2%, 60.5%, 0%, 32.5%)
CIE-LAB	lab(33.71, 29.25, -57.49)
CIE-LCH	lch(33.71, 64.50, 296.97°)
OKLab	oklab(44% 0.0044 -0.1658)
OKLCH	oklch(44% 0.166 271.5)
XYZ	xyz(10.9792, 7.8686, 39.9619)
Luminance	0.0787 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#3544AC #AC9D35

analogous

#3580AC #3544AC #6235AC

triadic

#3544AC #AC3544 #44AC35

tetradic

#3544AC #AC3580 #AC9D35 #35AC62

square

#3544AC #AC3580 #AC9D35 #35AC62

split-complementary

#3544AC #AC6235 #80AC35

monochromatic

#181F4E #27327D #3544AC #5463CA #838ED9

Accessibility & contrast

On white

8.16

#3544AC on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.57

#3544AC on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #3544AC

8.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##3544AC	#FFFFFF	#000000	##FFFFFF
##3544AC	1.00	8.16	2.57	8.16
#FFFFFF	8.16	1.00	21.00	1.00
#000000	2.57	21.00	1.00	21.00
##FFFFFF	8.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0055AF

Deuteranopia (green-blind)

#004AAA

Tritanopia (blue-blind)

#005E71

Achromatopsia (no color)

#4F4F4F

Design tokens & code

CSS

--color: #3544ac;
/* rgb */ color: rgb(53, 68, 172);
/* oklch */ color: oklch(44.0% 0.166 271.5);

Tailwind

colors: {
  custom: {
    50: '#7b77c6',
    500: '#3544ac',
    950: '#000000',
  },
}

SCSS

$custom: #3544ac;
$custom-light: #7b77c6;
$custom-dark: #000000;

JSON

{
  "hex": "#3544ac",
  "rgb": {
    "r": 53,
    "g": 68,
    "b": 172
  },
  "hsl": {
    "h": 232.437,
    "s": 52.889,
    "l": 44.118
  },
  "oklch": {
    "l": 0.44,
    "c": 0.16582,
    "h": 271.5
  },
  "luminance": 0.0787
}

Semantic roles & 50–950 ramp

primary

#3544AC

secondary

#C2B97B

accent

#CA4CDC

background

#F8F7FC

surface

#EFEDF8

border

#CAC8D1

text

#0B0813

muted

#7C7B82

Preview Lab

Preview with #3544AC

Body copy rendered with the generated semantic roles for this colour.

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