#AC344D#AC344D

#AC344D is a mid, vivid red. Relative luminance 0.118; OKLCH L 51.0% C 0.156 H 12.4°. Best body text is #FFFFFF at 6.26:1 contrast (WCAG AA passes).

Color values

HEX	#AC344D
RGB	rgb(172, 52, 77)
HSL	hsl(348, 54%, 44%)
HSV	hsv(348, 70%, 67%)
CMYK	cmyk(0%, 69.8%, 55.2%, 32.5%)
CIE-LAB	lab(40.84, 50.31, 13.34)
CIE-LCH	lch(40.84, 52.05, 14.85°)
OKLab	oklab(50.97% 0.152 0.0335)
OKLCH	oklch(50.97% 0.156 12.4)
XYZ	xyz(19.5826, 11.7651, 8.2595)
Luminance	0.1176 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AC344D #34AC93

analogous

#AC3489 #AC344D #AC5734

triadic

#AC344D #4DAC34 #344DAC

tetradic

#AC344D #89AC34 #34AC93 #5734AC

square

#AC344D #89AC34 #34AC93 #5734AC

split-complementary

#AC344D #34AC57 #3489AC

monochromatic

#4E1823 #7D2638 #AC344D #CB526B #D98194

Accessibility & contrast

On white

6.26

#AC344D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.35

#AC344D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AC344D

6.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AC344D	#FFFFFF	#000000	##FFFFFF
##AC344D	1.00	6.26	3.35	6.26
#FFFFFF	6.26	1.00	21.00	1.00
#000000	3.35	21.00	1.00	21.00
##FFFFFF	6.26	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#52514D

Deuteranopia (green-blind)

#71694A

Tritanopia (blue-blind)

#BC1A3E

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ac344d;
/* rgb */ color: rgb(172, 52, 77);
/* oklch */ color: oklch(51.0% 0.156 12.4);

Tailwind

colors: {
  custom: {
    50: '#cb747e',
    500: '#ac344d',
    950: '#000000',
  },
}

SCSS

$custom: #ac344d;
$custom-light: #cb747e;
$custom-dark: #000000;

JSON

{
  "hex": "#ac344d",
  "rgb": {
    "r": 172,
    "g": 52,
    "b": 77
  },
  "hsl": {
    "h": 347.5,
    "s": 53.571,
    "l": 43.922
  },
  "oklch": {
    "l": 0.50973,
    "c": 0.15562,
    "h": 12.4
  },
  "luminance": 0.11762
}

Semantic roles & 50–950 ramp

primary

#AC344D

secondary

#79C2B3

accent

#DDBF4B

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#140909

muted

#837B7B

Preview Lab

Preview with #AC344D

Body copy rendered with the generated semantic roles for this colour.

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