#344DAC#344DAC
#344DAC is a mid, vivid blue. Relative luminance 0.090; OKLCH L 45.7% C 0.155 H 268.5°. Best body text is #FFFFFF at 7.49:1 contrast (WCAG AA passes).
Color values
| HEX | #344DAC |
|---|---|
| RGB | rgb(52, 77, 172) |
| HSL | hsl(228, 54%, 44%) |
| HSV | hsv(228, 70%, 67%) |
| CMYK | cmyk(69.8%, 55.2%, 0%, 32.5%) |
| CIE-LAB | lab(36.01, 23.20, -53.75) |
| CIE-LCH | lch(36.01, 58.54, 293.35°) |
| OKLab | oklab(45.71% -0.0041 -0.1547) |
| OKLCH | oklch(45.71% 0.155 268.5) |
| XYZ | xyz(11.5139, 9.0152, 40.1551) |
| Luminance | 0.0902 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Cobalt
#0047AB
ΔE00 3.71
Sapphire
#0F52BA
ΔE00 3.93
Blue Blue
#2242C7
ΔE00 5.07
Cobalt (survey)
#1E488F
ΔE00 5.31
Denim Blue
#3B5B92
ΔE00 6.28
Blueberry
#464196
ΔE00 6.34
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#344DAC #AC9334
analogous
#3489AC #344DAC #5734AC
triadic
#344DAC #AC344D #4DAC34
tetradic
#344DAC #AC3489 #AC9334 #34AC57
square
#344DAC #AC3489 #AC9334 #34AC57
split-complementary
#344DAC #AC5734 #89AC34
monochromatic
#18234E #26387D #344DAC #526BCB #8194D9
Accessibility & contrast
On white
7.49
#344DAC on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.80
#344DAC on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #344DAC
7.49:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##344DAC | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##344DAC | 1.00 | 7.49 | 2.80 | 7.49 |
| #FFFFFF | 7.49 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.80 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.49 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#005AAF
Deuteranopia (green-blind)
#004FAA
Tritanopia (blue-blind)
#006475
Achromatopsia (no color)
#555555
Design tokens & code
CSS
--color: #344dac; /* rgb */ color: rgb(52, 77, 172); /* oklch */ color: oklch(45.7% 0.155 268.5);
Tailwind
colors: {
custom: {
50: '#7a7ec5',
500: '#344dac',
950: '#000000',
},
}SCSS
$custom: #344dac; $custom-light: #7a7ec5; $custom-dark: #000000;
JSON
{
"hex": "#344dac",
"rgb": {
"r": 52,
"g": 77,
"b": 172
},
"hsl": {
"h": 227.5,
"s": 53.571,
"l": 43.922
},
"oklch": {
"l": 0.45707,
"c": 0.15472,
"h": 268.5
},
"luminance": 0.09016
}Semantic roles & 50–950 ramp
primary
#344DAC
secondary
#C2B379
accent
#BF4BDD
background
#F8F7FC
surface
#EFEEF8
border
#CAC9D1
text
#0A0913
muted
#7C7B82