#AC344B#AC344B

#AC344B is a mid, vivid red. Relative luminance 0.117; OKLCH L 50.9% C 0.155 H 13.5°. Best body text is #FFFFFF at 6.27:1 contrast (WCAG AA passes).

Color values

HEX	#AC344B
RGB	rgb(172, 52, 75)
HSL	hsl(349, 54%, 44%)
HSV	hsv(349, 70%, 67%)
CMYK	cmyk(0%, 69.8%, 56.4%, 32.5%)
CIE-LAB	lab(40.80, 50.15, 14.53)
CIE-LCH	lch(40.80, 52.22, 16.16°)
OKLab	oklab(50.93% 0.1512 0.0363)
OKLCH	oklch(50.93% 0.155 13.5)
XYZ	xyz(19.5131, 11.7373, 7.8933)
Luminance	0.1173 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AC344B #34AC95

analogous

#AC3487 #AC344B #AC5934

triadic

#AC344B #4BAC34 #344BAC

tetradic

#AC344B #87AC34 #34AC95 #5934AC

square

#AC344B #87AC34 #34AC95 #5934AC

split-complementary

#AC344B #34AC59 #3487AC

monochromatic

#4E1822 #7D2637 #AC344B #CB5269 #D98192

Accessibility & contrast

On white

6.27

#AC344B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.35

#AC344B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AC344B

6.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AC344B	#FFFFFF	#000000	##FFFFFF
##AC344B	1.00	6.27	3.35	6.27
#FFFFFF	6.27	1.00	21.00	1.00
#000000	3.35	21.00	1.00	21.00
##FFFFFF	6.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#52504B

Deuteranopia (green-blind)

#716948

Tritanopia (blue-blind)

#BC193D

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ac344b;
/* rgb */ color: rgb(172, 52, 75);
/* oklch */ color: oklch(50.9% 0.155 13.5);

Tailwind

colors: {
  custom: {
    50: '#cb747d',
    500: '#ac344b',
    950: '#000000',
  },
}

SCSS

$custom: #ac344b;
$custom-light: #cb747d;
$custom-dark: #000000;

JSON

{
  "hex": "#ac344b",
  "rgb": {
    "r": 172,
    "g": 52,
    "b": 75
  },
  "hsl": {
    "h": 348.5,
    "s": 53.571,
    "l": 43.922
  },
  "oklch": {
    "l": 0.50925,
    "c": 0.15546,
    "h": 13.5
  },
  "luminance": 0.11735
}

Semantic roles & 50–950 ramp

primary

#AC344B

secondary

#79C2B4

accent

#DDC14B

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#140909

muted

#837B7B

Preview Lab

Preview with #AC344B

Body copy rendered with the generated semantic roles for this colour.

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