#AC344A#AC344A

#AC344A is a mid, vivid red. Relative luminance 0.117; OKLCH L 50.9% C 0.155 H 14.0°. Best body text is #FFFFFF at 6.28:1 contrast (WCAG AA passes).

Color values

HEX	#AC344A
RGB	rgb(172, 52, 74)
HSL	hsl(349, 54%, 44%)
HSV	hsv(349, 70%, 67%)
CMYK	cmyk(0%, 69.8%, 57%, 32.5%)
CIE-LAB	lab(40.77, 50.08, 15.13)
CIE-LCH	lch(40.77, 52.31, 16.81°)
OKLab	oklab(50.9% 0.1508 0.0377)
OKLCH	oklch(50.9% 0.155 14)
XYZ	xyz(19.4791, 11.7237, 7.7144)
Luminance	0.1172 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AC344A #34AC96

analogous

#AC3486 #AC344A #AC5A34

triadic

#AC344A #4AAC34 #344AAC

tetradic

#AC344A #86AC34 #34AC96 #5A34AC

square

#AC344A #86AC34 #34AC96 #5A34AC

split-complementary

#AC344A #34AC5A #3486AC

monochromatic

#4E1822 #7D2636 #AC344A #CB5268 #D98191

Accessibility & contrast

On white

6.28

#AC344A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.34

#AC344A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AC344A

6.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AC344A	#FFFFFF	#000000	##FFFFFF
##AC344A	1.00	6.28	3.34	6.28
#FFFFFF	6.28	1.00	21.00	1.00
#000000	3.34	21.00	1.00	21.00
##FFFFFF	6.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#52504A

Deuteranopia (green-blind)

#716947

Tritanopia (blue-blind)

#BC193D

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ac344a;
/* rgb */ color: rgb(172, 52, 74);
/* oklch */ color: oklch(50.9% 0.155 14.0);

Tailwind

colors: {
  custom: {
    50: '#cb747c',
    500: '#ac344a',
    950: '#000000',
  },
}

SCSS

$custom: #ac344a;
$custom-light: #cb747c;
$custom-dark: #000000;

JSON

{
  "hex": "#ac344a",
  "rgb": {
    "r": 172,
    "g": 52,
    "b": 74
  },
  "hsl": {
    "h": 349,
    "s": 53.571,
    "l": 43.922
  },
  "oklch": {
    "l": 0.50901,
    "c": 0.1554,
    "h": 14
  },
  "luminance": 0.11721
}

Semantic roles & 50–950 ramp

primary

#AC344A

secondary

#79C2B5

accent

#DDC24B

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#140909

muted

#837B7B

Preview Lab

Preview with #AC344A

Body copy rendered with the generated semantic roles for this colour.

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