#344AAC#344AAC
#344AAC is a mid, vivid blue. Relative luminance 0.086; OKLCH L 45.1% C 0.159 H 269.4°. Best body text is #FFFFFF at 7.72:1 contrast (WCAG AA passes).
Color values
| HEX | #344AAC |
|---|---|
| RGB | rgb(52, 74, 172) |
| HSL | hsl(229, 54%, 44%) |
| HSV | hsv(229, 70%, 67%) |
| CMYK | cmyk(69.8%, 57%, 0%, 32.5%) |
| CIE-LAB | lab(35.21, 25.18, -55.05) |
| CIE-LCH | lch(35.21, 60.53, 294.58°) |
| OKLab | oklab(45.11% -0.0016 -0.1585) |
| OKLCH | oklch(45.11% 0.159 269.4) |
| XYZ | xyz(11.3088, 8.6051, 40.0867) |
| Luminance | 0.0861 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Cobalt
#0047AB
ΔE00 3.73
Blue Blue
#2242C7
ΔE00 4.43
Sapphire
#0F52BA
ΔE00 4.67
Sapphire (survey)
#2138AB
ΔE00 5.43
Cobalt (survey)
#1E488F
ΔE00 5.52
Blueberry
#464196
ΔE00 5.63
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#344AAC #AC9634
analogous
#3486AC #344AAC #5A34AC
triadic
#344AAC #AC344A #4AAC34
tetradic
#344AAC #AC3486 #AC9634 #34AC5A
square
#344AAC #AC3486 #AC9634 #34AC5A
split-complementary
#344AAC #AC5A34 #86AC34
monochromatic
#18224E #26367D #344AAC #5268CB #8191D9
Accessibility & contrast
On white
7.72
#344AAC on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.72
#344AAC on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #344AAC
7.72:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##344AAC | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##344AAC | 1.00 | 7.72 | 2.72 | 7.72 |
| #FFFFFF | 7.72 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.72 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.72 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#0058AF
Deuteranopia (green-blind)
#004EAA
Tritanopia (blue-blind)
#006273
Achromatopsia (no color)
#535353
Design tokens & code
CSS
--color: #344aac; /* rgb */ color: rgb(52, 74, 172); /* oklch */ color: oklch(45.1% 0.159 269.4);
Tailwind
colors: {
custom: {
50: '#7b7cc5',
500: '#344aac',
950: '#000000',
},
}SCSS
$custom: #344aac; $custom-light: #7b7cc5; $custom-dark: #000000;
JSON
{
"hex": "#344aac",
"rgb": {
"r": 52,
"g": 74,
"b": 172
},
"hsl": {
"h": 229,
"s": 53.571,
"l": 43.922
},
"oklch": {
"l": 0.45106,
"c": 0.15854,
"h": 269.4
},
"luminance": 0.08606
}Semantic roles & 50–950 ramp
primary
#344AAC
secondary
#C2B579
accent
#C24BDD
background
#F8F7FC
surface
#EFEEF8
border
#CAC9D1
text
#0A0913
muted
#7C7B82