#AC2944#AC2944

#AC2944 is a mid, vivid red. Relative luminance 0.108; OKLCH L 49.7% C 0.166 H 14.3°. Best body text is #FFFFFF at 6.66:1 contrast (WCAG AA passes).

Color values

HEX	#AC2944
RGB	rgb(172, 41, 68)
HSL	hsl(348, 62%, 42%)
HSV	hsv(348, 76%, 67%)
CMYK	cmyk(0%, 76.2%, 60.5%, 32.5%)
CIE-LAB	lab(39.20, 53.65, 16.79)
CIE-LCH	lch(39.20, 56.22, 17.38°)
OKLab	oklab(49.69% 0.1612 0.0412)
OKLCH	oklch(49.69% 0.166 14.3)
XYZ	xyz(18.8515, 10.7766, 6.5552)
Luminance	0.1077 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AC2944 #29AC91

analogous

#AC2985 #AC2944 #AC5029

triadic

#AC2944 #44AC29 #2944AC

tetradic

#AC2944 #85AC29 #29AC91 #5029AC

square

#AC2944 #85AC29 #29AC91 #5029AC

split-complementary

#AC2944 #29AC50 #2985AC

monochromatic

#49111D #7B1D30 #AC2944 #D2415E #DD7288

Accessibility & contrast

On white

6.66

#AC2944 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.15

#AC2944 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AC2944

6.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AC2944	#FFFFFF	#000000	##FFFFFF
##AC2944	1.00	6.66	3.15	6.66
#FFFFFF	6.66	1.00	21.00	1.00
#000000	3.15	21.00	1.00	21.00
##FFFFFF	6.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D4B44

Deuteranopia (green-blind)

#6F6641

Tritanopia (blue-blind)

#BD0034

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ac2944;
/* rgb */ color: rgb(172, 41, 68);
/* oklch */ color: oklch(49.7% 0.166 14.3);

Tailwind

colors: {
  custom: {
    50: '#cc6e77',
    500: '#ac2944',
    950: '#000000',
  },
}

SCSS

$custom: #ac2944;
$custom-light: #cc6e77;
$custom-dark: #000000;

JSON

{
  "hex": "#ac2944",
  "rgb": {
    "r": 172,
    "g": 41,
    "b": 68
  },
  "hsl": {
    "h": 347.634,
    "s": 61.502,
    "l": 41.765
  },
  "oklch": {
    "l": 0.49693,
    "c": 0.16641,
    "h": 14.3
  },
  "luminance": 0.10774
}

Semantic roles & 50–950 ramp

primary

#AC2944

secondary

#6CC5B2

accent

#E5C343

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AC2944

Body copy rendered with the generated semantic roles for this colour.

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