#97404B#97404B

#97404B is a mid, moderate red. Relative luminance 0.108; OKLCH L 49.0% C 0.117 H 14.7°. Best body text is #FFFFFF at 6.66:1 contrast (WCAG AA passes).

Color values

HEX	#97404B
RGB	rgb(151, 64, 75)
HSL	hsl(352, 40%, 42%)
HSV	hsv(352, 58%, 59%)
CMYK	cmyk(0%, 57.6%, 50.3%, 40.8%)
CIE-LAB	lab(39.17, 37.53, 11.71)
CIE-LCH	lch(39.17, 39.31, 17.33°)
OKLab	oklab(49.01% 0.1132 0.0298)
OKLCH	oklch(49.01% 0.117 14.7)
XYZ	xyz(15.8671, 10.7559, 7.8958)
Luminance	0.1075 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#97404B #40978C

analogous

#974077 #97404B #976140

triadic

#97404B #4B9740 #404B97

tetradic

#97404B #779740 #40978C #614097

square

#97404B #779740 #40978C #614097

split-complementary

#97404B #409761 #407797

monochromatic

#411C20 #6C2E36 #97404B #B95B67 #CC868F

Accessibility & contrast

On white

6.66

#97404B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.15

#97404B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #97404B

6.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##97404B	#FFFFFF	#000000	##FFFFFF
##97404B	1.00	6.66	3.15	6.66
#FFFFFF	6.66	1.00	21.00	1.00
#000000	3.15	21.00	1.00	21.00
##FFFFFF	6.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#53514B

Deuteranopia (green-blind)

#696349

Tritanopia (blue-blind)

#A43444

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #97404b;
/* rgb */ color: rgb(151, 64, 75);
/* oklch */ color: oklch(49.0% 0.117 14.7);

Tailwind

colors: {
  custom: {
    50: '#ba787d',
    500: '#97404b',
    950: '#000000',
  },
}

SCSS

$custom: #97404b;
$custom-light: #ba787d;
$custom-dark: #000000;

JSON

{
  "hex": "#97404b",
  "rgb": {
    "r": 151,
    "g": 64,
    "b": 75
  },
  "hsl": {
    "h": 352.414,
    "s": 40.465,
    "l": 42.157
  },
  "oklch": {
    "l": 0.49012,
    "c": 0.11702,
    "h": 14.7
  },
  "luminance": 0.10754
}

Semantic roles & 50–950 ramp

primary

#97404B

secondary

#7DB6AF

accent

#D0C157

background

#FBF7F7

surface

#F7EDEE

border

#D0C8C9

text

#120909

muted

#817B7B

Preview Lab

Preview with #97404B

Body copy rendered with the generated semantic roles for this colour.

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