#A73040#A73040

#A73040 is a mid, vivid red. Relative luminance 0.107; OKLCH L 49.4% C 0.154 H 17.4°. Best body text is #FFFFFF at 6.69:1 contrast (WCAG AA passes).

Color values

HEX	#A73040
RGB	rgb(167, 48, 64)
HSL	hsl(352, 55%, 42%)
HSV	hsv(352, 71%, 65%)
CMYK	cmyk(0%, 71.3%, 61.7%, 34.5%)
CIE-LAB	lab(39.07, 49.32, 18.97)
CIE-LCH	lch(39.07, 52.84, 21.04°)
OKLab	oklab(49.4% 0.1472 0.0461)
OKLCH	oklch(49.4% 0.154 17.4)
XYZ	xyz(17.9205, 10.7021, 5.9716)
Luminance	0.1070 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A73040 #30A797

analogous

#A7307B #A73040 #A75C30

triadic

#A73040 #40A730 #3040A7

tetradic

#A73040 #7BA730 #30A797 #5C30A7

square

#A73040 #7BA730 #30A797 #5C30A7

split-complementary

#A73040 #30A75C #307BA7

monochromatic

#48151C #77222E #A73040 #CB495B #D87986

Accessibility & contrast

On white

6.69

#A73040 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.14

#A73040 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #A73040

6.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A73040	#FFFFFF	#000000	##FFFFFF
##A73040	1.00	6.69	3.14	6.69
#FFFFFF	6.69	1.00	21.00	1.00
#000000	3.14	21.00	1.00	21.00
##FFFFFF	6.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#504C40

Deuteranopia (green-blind)

#6E653D

Tritanopia (blue-blind)

#B70F37

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #a73040;
/* rgb */ color: rgb(167, 48, 64);
/* oklch */ color: oklch(49.4% 0.154 17.4);

Tailwind

colors: {
  custom: {
    50: '#c87174',
    500: '#a73040',
    950: '#000000',
  },
}

SCSS

$custom: #a73040;
$custom-light: #c87174;
$custom-dark: #000000;

JSON

{
  "hex": "#a73040",
  "rgb": {
    "r": 167,
    "g": 48,
    "b": 64
  },
  "hsl": {
    "h": 351.933,
    "s": 55.349,
    "l": 42.157
  },
  "oklch": {
    "l": 0.49399,
    "c": 0.15428,
    "h": 17.4
  },
  "luminance": 0.107
}

Semantic roles & 50–950 ramp

primary

#A73040

secondary

#72C1B6

accent

#DFCB49

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#140808

muted

#837B7B

Preview Lab

Preview with #A73040

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →