#A72FB4#A72FB4

#A72FB4 is a mid, highly saturated purple. Relative luminance 0.135; OKLCH L 54.2% C 0.215 H 323.6°. Best body text is #FFFFFF at 5.66:1 contrast (WCAG AA passes).

Color values

HEX	#A72FB4
RGB	rgb(167, 47, 180)
HSL	hsl(294, 59%, 45%)
HSV	hsv(294, 74%, 71%)
CMYK	cmyk(7.2%, 73.9%, 0%, 29.4%)
CIE-LAB	lab(43.57, 64.39, -45.66)
CIE-LCH	lch(43.57, 78.94, 324.66°)
OKLab	oklab(54.18% 0.1731 -0.1274)
OKLCH	oklch(54.18% 0.215 323.6)
XYZ	xyz(25.1903, 13.5453, 44.4589)
Luminance	0.1354 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A72FB4 #3CB42F

analogous

#642FB4 #A72FB4 #B42F7F

triadic

#A72FB4 #B4A72F #2FB4A7

tetradic

#A72FB4 #B4642F #3CB42F #2F7FB4

square

#A72FB4 #B4642F #3CB42F #2F7FB4

split-complementary

#A72FB4 #7FB42F #2FB464

monochromatic

#4D1653 #7A2283 #A72FB4 #C44FD1 #D580DE

Accessibility & contrast

On white

5.66

#A72FB4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.71

#A72FB4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #A72FB4

5.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A72FB4	#FFFFFF	#000000	##FFFFFF
##A72FB4	1.00	5.66	3.71	5.66
#FFFFFF	5.66	1.00	21.00	1.00
#000000	3.71	21.00	1.00	21.00
##FFFFFF	5.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EB8

Deuteranopia (green-blind)

#476CB1

Tritanopia (blue-blind)

#AA476F

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #a72fb4;
/* rgb */ color: rgb(167, 47, 180);
/* oklch */ color: oklch(54.2% 0.215 323.6);

Tailwind

colors: {
  custom: {
    50: '#c574cb',
    500: '#a72fb4',
    950: '#000000',
  },
}

SCSS

$custom: #a72fb4;
$custom-light: #c574cb;
$custom-dark: #000000;

JSON

{
  "hex": "#a72fb4",
  "rgb": {
    "r": 167,
    "g": 47,
    "b": 180
  },
  "hsl": {
    "h": 294.135,
    "s": 58.59,
    "l": 44.51
  },
  "oklch": {
    "l": 0.54176,
    "c": 0.21491,
    "h": 323.6
  },
  "luminance": 0.13544
}

Semantic roles & 50–950 ramp

primary

#A72FB4

secondary

#80C778

accent

#E24655

background

#FCF7FC

surface

#F8EDF8

border

#D1C8D1

text

#130913

muted

#827B82

Preview Lab

Preview with #A72FB4

Body copy rendered with the generated semantic roles for this colour.

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