#A72FB3#A72FB3

#A72FB3 is a mid, highly saturated purple. Relative luminance 0.135; OKLCH L 54.1% C 0.214 H 324.0°. Best body text is #FFFFFF at 5.67:1 contrast (WCAG AA passes).

Color values

HEX	#A72FB3
RGB	rgb(167, 47, 179)
HSL	hsl(295, 58%, 44%)
HSV	hsv(295, 74%, 70%)
CMYK	cmyk(6.7%, 73.7%, 0%, 29.8%)
CIE-LAB	lab(43.51, 64.21, -45.17)
CIE-LCH	lch(43.51, 78.51, 324.88°)
OKLab	oklab(54.12% 0.1731 -0.1259)
OKLCH	oklch(54.12% 0.214 324)
XYZ	xyz(25.0888, 13.5047, 43.9243)
Luminance	0.1350 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A72FB3 #3BB32F

analogous

#652FB3 #A72FB3 #B32F7D

triadic

#A72FB3 #B3A72F #2FB3A7

tetradic

#A72FB3 #B3652F #3BB32F #2F7DB3

square

#A72FB3 #B3652F #3BB32F #2F7DB3

split-complementary

#A72FB3 #7DB32F #2FB365

monochromatic

#4D1652 #7A2283 #A72FB3 #C54FD1 #D57FDD

Accessibility & contrast

On white

5.67

#A72FB3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.70

#A72FB3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #A72FB3

5.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A72FB3	#FFFFFF	#000000	##FFFFFF
##A72FB3	1.00	5.67	3.70	5.67
#FFFFFF	5.67	1.00	21.00	1.00
#000000	3.70	21.00	1.00	21.00
##FFFFFF	5.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EB7

Deuteranopia (green-blind)

#476CB0

Tritanopia (blue-blind)

#AA476F

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #a72fb3;
/* rgb */ color: rgb(167, 47, 179);
/* oklch */ color: oklch(54.1% 0.214 324.0);

Tailwind

colors: {
  custom: {
    50: '#c574ca',
    500: '#a72fb3',
    950: '#000000',
  },
}

SCSS

$custom: #a72fb3;
$custom-light: #c574ca;
$custom-dark: #000000;

JSON

{
  "hex": "#a72fb3",
  "rgb": {
    "r": 167,
    "g": 47,
    "b": 179
  },
  "hsl": {
    "h": 294.545,
    "s": 58.407,
    "l": 44.314
  },
  "oklch": {
    "l": 0.54115,
    "c": 0.2141,
    "h": 324
  },
  "luminance": 0.13503
}

Semantic roles & 50–950 ramp

primary

#A72FB3

secondary

#7FC678

accent

#E24654

background

#FCF7FC

surface

#F8EDF8

border

#D1C8D1

text

#130913

muted

#827B82

Preview Lab

Preview with #A72FB3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →