#A72EB4#A72EB4

#A72EB4 is a mid, highly saturated purple. Relative luminance 0.135; OKLCH L 54.1% C 0.216 H 323.7°. Best body text is #FFFFFF at 5.69:1 contrast (WCAG AA passes).

Color values

HEX	#A72EB4
RGB	rgb(167, 46, 180)
HSL	hsl(294, 59%, 44%)
HSV	hsv(294, 74%, 71%)
CMYK	cmyk(7.2%, 74.4%, 0%, 29.4%)
CIE-LAB	lab(43.46, 64.72, -45.85)
CIE-LCH	lch(43.46, 79.31, 324.69°)
OKLab	oklab(54.09% 0.174 -0.1279)
OKLCH	oklch(54.09% 0.216 323.7)
XYZ	xyz(25.1508, 13.4663, 44.4457)
Luminance	0.1346 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A72EB4 #3BB42E

analogous

#642EB4 #A72EB4 #B42E7E

triadic

#A72EB4 #B4A72E #2EB4A7

tetradic

#A72EB4 #B4642E #3BB42E #2E7EB4

square

#A72EB4 #B4642E #3BB42E #2E7EB4

split-complementary

#A72EB4 #7EB42E #2EB464

monochromatic

#4D1553 #7A2283 #A72EB4 #C54ED2 #D57EDE

Accessibility & contrast

On white

5.69

#A72EB4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.69

#A72EB4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #A72EB4

5.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A72EB4	#FFFFFF	#000000	##FFFFFF
##A72EB4	1.00	5.69	3.69	5.69
#FFFFFF	5.69	1.00	21.00	1.00
#000000	3.69	21.00	1.00	21.00
##FFFFFF	5.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EB8

Deuteranopia (green-blind)

#466BB1

Tritanopia (blue-blind)

#AA476F

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #a72eb4;
/* rgb */ color: rgb(167, 46, 180);
/* oklch */ color: oklch(54.1% 0.216 323.7);

Tailwind

colors: {
  custom: {
    50: '#c574cb',
    500: '#a72eb4',
    950: '#000000',
  },
}

SCSS

$custom: #a72eb4;
$custom-light: #c574cb;
$custom-dark: #000000;

JSON

{
  "hex": "#a72eb4",
  "rgb": {
    "r": 167,
    "g": 46,
    "b": 180
  },
  "hsl": {
    "h": 294.179,
    "s": 59.292,
    "l": 44.314
  },
  "oklch": {
    "l": 0.54094,
    "c": 0.21596,
    "h": 323.7
  },
  "luminance": 0.13465
}

Semantic roles & 50–950 ramp

primary

#A72EB4

secondary

#7FC777

accent

#E24555

background

#FCF7FC

surface

#F8EDF8

border

#D1C8D1

text

#130913

muted

#827B82

Preview Lab

Preview with #A72EB4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →