#A72EB3#A72EB3

#A72EB3 is a mid, highly saturated purple. Relative luminance 0.134; OKLCH L 54.0% C 0.215 H 324.0°. Best body text is #FFFFFF at 5.70:1 contrast (WCAG AA passes).

Color values

HEX	#A72EB3
RGB	rgb(167, 46, 179)
HSL	hsl(295, 59%, 44%)
HSV	hsv(295, 74%, 70%)
CMYK	cmyk(6.7%, 74.3%, 0%, 29.8%)
CIE-LAB	lab(43.40, 64.54, -45.35)
CIE-LCH	lch(43.40, 78.89, 324.91°)
OKLab	oklab(54.03% 0.174 -0.1265)
OKLCH	oklch(54.03% 0.215 324)
XYZ	xyz(25.0493, 13.4257, 43.9111)
Luminance	0.1342 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A72EB3 #3AB32E

analogous

#642EB3 #A72EB3 #B32E7D

triadic

#A72EB3 #B3A72E #2EB3A7

tetradic

#A72EB3 #B3642E #3AB32E #2E7DB3

square

#A72EB3 #B3642E #3AB32E #2E7DB3

split-complementary

#A72EB3 #7DB32E #2EB364

monochromatic

#4C1552 #7A2182 #A72EB3 #C54DD1 #D57EDE

Accessibility & contrast

On white

5.70

#A72EB3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#A72EB3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #A72EB3

5.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A72EB3	#FFFFFF	#000000	##FFFFFF
##A72EB3	1.00	5.70	3.68	5.70
#FFFFFF	5.70	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DB7

Deuteranopia (green-blind)

#476BB0

Tritanopia (blue-blind)

#AA466F

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #a72eb3;
/* rgb */ color: rgb(167, 46, 179);
/* oklch */ color: oklch(54.0% 0.215 324.0);

Tailwind

colors: {
  custom: {
    50: '#c574ca',
    500: '#a72eb3',
    950: '#000000',
  },
}

SCSS

$custom: #a72eb3;
$custom-light: #c574ca;
$custom-dark: #000000;

JSON

{
  "hex": "#a72eb3",
  "rgb": {
    "r": 167,
    "g": 46,
    "b": 179
  },
  "hsl": {
    "h": 294.586,
    "s": 59.111,
    "l": 44.118
  },
  "oklch": {
    "l": 0.54032,
    "c": 0.21515,
    "h": 324
  },
  "luminance": 0.13424
}

Semantic roles & 50–950 ramp

primary

#A72EB3

secondary

#7EC676

accent

#E24654

background

#FCF7FC

surface

#F8EDF8

border

#D1C8D1

text

#130913

muted

#827B82

Preview Lab

Preview with #A72EB3

Body copy rendered with the generated semantic roles for this colour.

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