#A72DA8#A72DA8

#A72DA8 is a mid, highly saturated purple. Relative luminance 0.129; OKLCH L 53.3% C 0.207 H 327.7°. Best body text is #FFFFFF at 5.86:1 contrast (WCAG AA passes).

Color values

HEX	#A72DA8
RGB	rgb(167, 45, 168)
HSL	hsl(300, 58%, 42%)
HSV	hsv(300, 73%, 66%)
CMYK	cmyk(0.6%, 73.2%, 0%, 34.1%)
CIE-LAB	lab(42.64, 63.00, -40.03)
CIE-LCH	lch(42.64, 74.64, 327.56°)
OKLab	oklab(53.29% 0.1753 -0.111)
OKLCH	oklch(53.29% 0.207 327.7)
XYZ	xyz(23.9423, 12.9211, 38.2712)
Luminance	0.1292 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A72DA8 #2EA82D

analogous

#6A2DA8 #A72DA8 #A82D6C

triadic

#A72DA8 #A8A72D #2DA8A7

tetradic

#A72DA8 #A86A2D #2EA82D #2D6CA8

square

#A72DA8 #A86A2D #2EA82D #2D6CA8

split-complementary

#A72DA8 #6CA82D #2DA86A

monochromatic

#471347 #772078 #A72DA8 #CC45CD #D975DA

Accessibility & contrast

On white

5.86

#A72DA8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.58

#A72DA8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #A72DA8

5.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A72DA8	#FFFFFF	#000000	##FFFFFF
##A72DA8	1.00	5.86	3.58	5.86
#FFFFFF	5.86	1.00	21.00	1.00
#000000	3.58	21.00	1.00	21.00
##FFFFFF	5.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#125BAB

Deuteranopia (green-blind)

#4E6AA5

Tritanopia (blue-blind)

#AC4068

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #a72da8;
/* rgb */ color: rgb(167, 45, 168);
/* oklch */ color: oklch(53.3% 0.207 327.7);

Tailwind

colors: {
  custom: {
    50: '#c573c2',
    500: '#a72da8',
    950: '#000000',
  },
}

SCSS

$custom: #a72da8;
$custom-light: #c573c2;
$custom-dark: #000000;

JSON

{
  "hex": "#a72da8",
  "rgb": {
    "r": 167,
    "g": 45,
    "b": 168
  },
  "hsl": {
    "h": 299.512,
    "s": 57.746,
    "l": 41.765
  },
  "oklch": {
    "l": 0.53289,
    "c": 0.20748,
    "h": 327.7
  },
  "luminance": 0.12919
}

Semantic roles & 50–950 ramp

primary

#A72DA8

secondary

#70C26F

accent

#E14748

background

#FCF7FC

surface

#F8EDF8

border

#D1C8D1

text

#130912

muted

#827B81

Preview Lab

Preview with #A72DA8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →