#A72040#A72040
#A72040 is a mid, vivid red. Relative luminance 0.096; OKLCH L 48.0% C 0.169 H 13.7°. Best body text is #FFFFFF at 7.18:1 contrast (WCAG AA passes).
Color values
| HEX | #A72040 |
|---|---|
| RGB | rgb(167, 32, 64) |
| HSL | hsl(346, 68%, 39%) |
| HSV | hsv(346, 81%, 65%) |
| CMYK | cmyk(0%, 80.8%, 61.7%, 34.5%) |
| CIE-LAB | lab(37.15, 54.69, 16.43) |
| CIE-LCH | lch(37.15, 57.10, 16.72°) |
| OKLab | oklab(47.98% 0.1645 0.0402) |
| OKLCH | oklch(47.98% 0.169 13.7) |
| XYZ | xyz(17.3801, 9.6213, 5.7914) |
| Luminance | 0.0962 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 1.99
Cranberry
#9E003A
ΔE00 3.69
Raspberry (survey)
#B00149
ΔE00 3.98
Purplish Red
#B0054B
ΔE00 4.32
Rose Red
#BE013C
ΔE00 4.51
Ruby
#CA0147
ΔE00 6.28
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#A72040 #20A787
analogous
#A72084 #A72040 #A74420
triadic
#A72040 #40A720 #2040A7
tetradic
#A72040 #84A720 #20A787 #4420A7
square
#A72040 #84A720 #20A787 #4420A7
split-complementary
#A72040 #20A744 #2084A7
monochromatic
#400C19 #74162C #A72040 #D72D56 #E1617F
Accessibility & contrast
On white
7.18
#A72040 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.92
#A72040 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #A72040
7.18:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##A72040 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##A72040 | 1.00 | 7.18 | 2.92 | 7.18 |
| #FFFFFF | 7.18 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.92 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.18 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#474640
Deuteranopia (green-blind)
#69613C
Tritanopia (blue-blind)
#B7002E
Achromatopsia (no color)
#575757
Design tokens & code
CSS
--color: #a72040; /* rgb */ color: rgb(167, 32, 64); /* oklch */ color: oklch(48.0% 0.169 13.7);
Tailwind
colors: {
custom: {
50: '#c86a74',
500: '#a72040',
950: '#000000',
},
}SCSS
$custom: #a72040; $custom-light: #c86a74; $custom-dark: #000000;
JSON
{
"hex": "#a72040",
"rgb": {
"r": 167,
"g": 32,
"b": 64
},
"hsl": {
"h": 345.778,
"s": 67.839,
"l": 39.02
},
"oklch": {
"l": 0.47975,
"c": 0.16932,
"h": 13.7
},
"luminance": 0.09619
}Semantic roles & 50–950 ramp
primary
#A72040
secondary
#5DC5AD
accent
#EBC23D
background
#FDF6F7
surface
#FAECED
border
#D3C7C8
text
#140708
muted
#837A7B