#A72038#A72038

#A72038 is a mid, vivid red. Relative luminance 0.095; OKLCH L 47.8% C 0.169 H 17.5°. Best body text is #FFFFFF at 7.22:1 contrast (WCAG AA passes).

Color values

HEX	#A72038
RGB	rgb(167, 32, 56)
HSL	hsl(349, 68%, 39%)
HSV	hsv(349, 81%, 65%)
CMYK	cmyk(0%, 80.8%, 66.5%, 34.5%)
CIE-LAB	lab(37.00, 54.20, 21.33)
CIE-LCH	lch(37.00, 58.25, 21.48°)
OKLab	oklab(47.81% 0.1613 0.0507)
OKLCH	oklch(47.81% 0.169 17.5)
XYZ	xyz(17.1686, 9.5367, 4.6774)
Luminance	0.0953 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#A72038 #20A78F

analogous

#A7207C #A72038 #A74C20

triadic

#A72038 #38A720 #2038A7

tetradic

#A72038 #7CA720 #20A78F #4C20A7

square

#A72038 #7CA720 #20A78F #4C20A7

split-complementary

#A72038 #20A74C #207CA7

monochromatic

#400C16 #741627 #A72038 #D72D4B #E16177

Accessibility & contrast

On white

7.22

#A72038 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.91

#A72038 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #A72038

7.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##A72038	#FFFFFF	#000000	##FFFFFF
##A72038	1.00	7.22	2.91	7.22
#FFFFFF	7.22	1.00	21.00	1.00
#000000	2.91	21.00	1.00	21.00
##FFFFFF	7.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#494538

Deuteranopia (green-blind)

#6A6134

Tritanopia (blue-blind)

#B8002B

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #a72038;
/* rgb */ color: rgb(167, 32, 56);
/* oklch */ color: oklch(47.8% 0.169 17.5);

Tailwind

colors: {
  custom: {
    50: '#c96a6e',
    500: '#a72038',
    950: '#000000',
  },
}

SCSS

$custom: #a72038;
$custom-light: #c96a6e;
$custom-dark: #000000;

JSON

{
  "hex": "#a72038",
  "rgb": {
    "r": 167,
    "g": 32,
    "b": 56
  },
  "hsl": {
    "h": 349.333,
    "s": 67.839,
    "l": 39.02
  },
  "oklch": {
    "l": 0.47809,
    "c": 0.16906,
    "h": 17.5
  },
  "luminance": 0.09534
}

Semantic roles & 50–950 ramp

primary

#A72038

secondary

#5DC5B3

accent

#EBCC3D

background

#FDF6F6

surface

#FAECEB

border

#D3C7C6

text

#150707

muted

#837A7A

Preview Lab

Preview with #A72038

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →