#731D29#731D29

#731D29 is a dark, moderate red. Relative luminance 0.047; OKLCH L 37.5% C 0.119 H 17.3°. Best body text is #FFFFFF at 10.84:1 contrast (WCAG AA passes).

Color values

HEX	#731D29
RGB	rgb(115, 29, 41)
HSL	hsl(352, 60%, 28%)
HSV	hsv(352, 75%, 45%)
CMYK	cmyk(0%, 74.8%, 64.3%, 54.9%)
CIE-LAB	lab(25.82, 38.06, 14.62)
CIE-LCH	lch(25.82, 40.77, 21.01°)
OKLab	oklab(37.53% 0.1136 0.0355)
OKLCH	oklch(37.53% 0.119 17.3)
XYZ	xyz(7.9106, 4.6848, 2.5851)
Luminance	0.0468 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D29 #1D7367

analogous

#731D54 #731D29 #733C1D

triadic

#731D29 #29731D #1D2973

tetradic

#731D29 #54731D #1D7367 #3C1D73

square

#731D29 #54731D #1D7367 #3C1D73

split-complementary

#731D29 #1D733C #1D5473

monochromatic

#180609 #421118 #731D29 #A4293A #CE3C51

Accessibility & contrast

On white

10.84

#731D29 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.94

#731D29 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D29

10.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D29	#FFFFFF	#000000	##FFFFFF
##731D29	1.00	10.84	1.94	10.84
#FFFFFF	10.84	1.00	21.00	1.00
#000000	1.94	21.00	1.00	21.00
##FFFFFF	10.84	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#343229

Deuteranopia (green-blind)

#4A4427

Tritanopia (blue-blind)

#7E0422

Achromatopsia (no color)

#3D3D3D

Design tokens & code

CSS

--color: #731d29;
/* rgb */ color: rgb(115, 29, 41);
/* oklch */ color: oklch(37.5% 0.119 17.3);

Tailwind

colors: {
  custom: {
    50: '#a16062',
    500: '#731d29',
    950: '#000000',
  },
}

SCSS

$custom: #731d29;
$custom-light: #a16062;
$custom-dark: #000000;

JSON

{
  "hex": "#731d29",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 41
  },
  "hsl": {
    "h": 351.628,
    "s": 59.722,
    "l": 28.235
  },
  "oklch": {
    "l": 0.37533,
    "c": 0.11899,
    "h": 17.3
  },
  "luminance": 0.04684
}

Semantic roles & 50–950 ramp

primary

#731D29

secondary

#45A799

accent

#E3CD45

background

#FAF5F5

surface

#F4EAEA

border

#CEC6C6

text

#100505

muted

#7F7979

Preview Lab

Preview with #731D29

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →