#99378D#99378D

#99378D is a mid, vivid purple. Relative luminance 0.114; OKLCH L 50.7% C 0.166 H 332.9°. Best body text is #FFFFFF at 6.39:1 contrast (WCAG AA passes).

Color values

HEX	#99378D
RGB	rgb(153, 55, 141)
HSL	hsl(307, 47%, 41%)
HSV	hsv(307, 64%, 60%)
CMYK	cmyk(0%, 64.1%, 7.8%, 40%)
CIE-LAB	lab(40.29, 51.29, -27.63)
CIE-LCH	lch(40.29, 58.26, 331.69°)
OKLab	oklab(50.69% 0.1475 -0.0756)
OKLCH	oklch(50.69% 0.166 332.9)
XYZ	xyz(19.3108, 11.4292, 26.3831)
Luminance	0.1143 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#99378D #379943

analogous

#743799 #99378D #99375C

triadic

#99378D #8D9937 #378D99

tetradic

#99378D #997437 #379943 #375C99

square

#99378D #997437 #379943 #375C99

split-complementary

#99378D #5C9937 #379974

monochromatic

#3F173A #6C2764 #99378D #BF4EB1 #D07BC5

Accessibility & contrast

On white

6.39

#99378D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.29

#99378D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #99378D

6.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##99378D	#FFFFFF	#000000	##FFFFFF
##99378D	1.00	6.39	3.29	6.39
#FFFFFF	6.39	1.00	21.00	1.00
#000000	3.29	21.00	1.00	21.00
##FFFFFF	6.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#345690

Deuteranopia (green-blind)

#54648A

Tritanopia (blue-blind)

#A03F5D

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #99378d;
/* rgb */ color: rgb(153, 55, 141);
/* oklch */ color: oklch(50.7% 0.166 332.9);

Tailwind

colors: {
  custom: {
    50: '#ba75ae',
    500: '#99378d',
    950: '#000000',
  },
}

SCSS

$custom: #99378d;
$custom-light: #ba75ae;
$custom-dark: #000000;

JSON

{
  "hex": "#99378d",
  "rgb": {
    "r": 153,
    "g": 55,
    "b": 141
  },
  "hsl": {
    "h": 307.347,
    "s": 47.115,
    "l": 40.784
  },
  "oklch": {
    "l": 0.50687,
    "c": 0.16576,
    "h": 332.9
  },
  "luminance": 0.11428
}

Semantic roles & 50–950 ramp

primary

#99378D

secondary

#73B97C

accent

#D76151

background

#FBF7FA

surface

#F7EDF4

border

#D0C8CE

text

#120910

muted

#817B7F

Preview Lab

Preview with #99378D

Body copy rendered with the generated semantic roles for this colour.

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