#743799#743799

#743799 is a mid, vivid violet. Relative luminance 0.087; OKLCH L 46.3% C 0.159 H 310.3°. Best body text is #FFFFFF at 7.64:1 contrast (WCAG AA passes).

Color values

HEX	#743799
RGB	rgb(116, 55, 153)
HSL	hsl(277, 47%, 41%)
HSV	hsv(277, 64%, 60%)
CMYK	cmyk(24.2%, 64.1%, 0%, 40%)
CIE-LAB	lab(35.49, 44.10, -42.89)
CIE-LCH	lch(35.49, 61.52, 315.80°)
OKLab	oklab(46.29% 0.1026 -0.1209)
OKLCH	oklch(46.29% 0.159 310.3)
XYZ	xyz(14.3173, 8.7456, 31.0647)
Luminance	0.0874 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#743799 #5C9937

analogous

#433799 #743799 #99378D

triadic

#743799 #997437 #379974

tetradic

#743799 #994337 #5C9937 #378D99

square

#743799 #994337 #5C9937 #378D99

split-complementary

#743799 #8D9937 #379943

monochromatic

#30173F #52276C #743799 #944EBF #B07BD0

Accessibility & contrast

On white

7.64

#743799 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.75

#743799 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #743799

7.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##743799	#FFFFFF	#000000	##FFFFFF
##743799	1.00	7.64	2.75	7.64
#FFFFFF	7.64	1.00	21.00	1.00
#000000	2.75	21.00	1.00	21.00
##FFFFFF	7.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#05519C

Deuteranopia (green-blind)

#2B5497

Tritanopia (blue-blind)

#6F4A63

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #743799;
/* rgb */ color: rgb(116, 55, 153);
/* oklch */ color: oklch(46.3% 0.159 310.3);

Tailwind

colors: {
  custom: {
    50: '#9f72b8',
    500: '#743799',
    950: '#000000',
  },
}

SCSS

$custom: #743799;
$custom-light: #9f72b8;
$custom-dark: #000000;

JSON

{
  "hex": "#743799",
  "rgb": {
    "r": 116,
    "g": 55,
    "b": 153
  },
  "hsl": {
    "h": 277.347,
    "s": 47.115,
    "l": 40.784
  },
  "oklch": {
    "l": 0.46293,
    "c": 0.15855,
    "h": 310.3
  },
  "luminance": 0.08745
}

Semantic roles & 50–950 ramp

primary

#743799

secondary

#8DB973

accent

#D75184

background

#FAF7FB

surface

#F3EDF6

border

#CDC8D0

text

#0F0811

muted

#7F7B80

Preview Lab

Preview with #743799

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →