#99348B#99348B

#99348B is a mid, vivid purple. Relative luminance 0.111; OKLCH L 50.2% C 0.168 H 333.7°. Best body text is #FFFFFF at 6.52:1 contrast (WCAG AA passes).

Color values

HEX	#99348B
RGB	rgb(153, 52, 139)
HSL	hsl(308, 49%, 40%)
HSV	hsv(308, 66%, 60%)
CMYK	cmyk(0%, 66%, 9.2%, 40%)
CIE-LAB	lab(39.74, 52.23, -27.28)
CIE-LCH	lch(39.74, 58.93, 332.43°)
OKLab	oklab(50.25% 0.151 -0.0745)
OKLCH	oklch(50.25% 0.168 333.7)
XYZ	xyz(19.0252, 11.0939, 25.5604)
Luminance	0.1109 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#99348B #349942

analogous

#743499 #99348B #993458

triadic

#99348B #8B9934 #348B99

tetradic

#99348B #997434 #349942 #345899

square

#99348B #997434 #349942 #345899

split-complementary

#99348B #589934 #349974

monochromatic

#3E1538 #6B2462 #99348B #C149B1 #D177C4

Accessibility & contrast

On white

6.52

#99348B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.22

#99348B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #99348B

6.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##99348B	#FFFFFF	#000000	##FFFFFF
##99348B	1.00	6.52	3.22	6.52
#FFFFFF	6.52	1.00	21.00	1.00
#000000	3.22	21.00	1.00	21.00
##FFFFFF	6.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#32548E

Deuteranopia (green-blind)

#546388

Tritanopia (blue-blind)

#A03C5B

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #99348b;
/* rgb */ color: rgb(153, 52, 139);
/* oklch */ color: oklch(50.2% 0.168 333.7);

Tailwind

colors: {
  custom: {
    50: '#ba73ad',
    500: '#99348b',
    950: '#000000',
  },
}

SCSS

$custom: #99348b;
$custom-light: #ba73ad;
$custom-dark: #000000;

JSON

{
  "hex": "#99348b",
  "rgb": {
    "r": 153,
    "g": 52,
    "b": 139
  },
  "hsl": {
    "h": 308.317,
    "s": 49.268,
    "l": 40.196
  },
  "oklch": {
    "l": 0.5025,
    "c": 0.16839,
    "h": 333.7
  },
  "luminance": 0.11092
}

Semantic roles & 50–950 ramp

primary

#99348B

secondary

#70B97A

accent

#D9624F

background

#FBF7FA

surface

#F7EDF4

border

#D0C8CE

text

#120910

muted

#817B7F

Preview Lab

Preview with #99348B

Body copy rendered with the generated semantic roles for this colour.

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