#743499#743499

#743499 is a mid, vivid violet. Relative luminance 0.085; OKLCH L 45.9% C 0.163 H 310.7°. Best body text is #FFFFFF at 7.80:1 contrast (WCAG AA passes).

Color values

HEX	#743499
RGB	rgb(116, 52, 153)
HSL	hsl(278, 49%, 40%)
HSV	hsv(278, 66%, 60%)
CMYK	cmyk(24.2%, 66%, 0%, 40%)
CIE-LAB	lab(34.94, 45.60, -43.77)
CIE-LCH	lch(34.94, 63.21, 316.18°)
OKLab	oklab(45.9% 0.1063 -0.1235)
OKLCH	oklch(45.9% 0.163 310.7)
XYZ	xyz(14.1791, 8.4692, 31.0186)
Luminance	0.0847 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#743499 #599934

analogous

#423499 #743499 #99348B

triadic

#743499 #997434 #349974

tetradic

#743499 #994234 #599934 #348B99

square

#743499 #994234 #599934 #348B99

split-complementary

#743499 #8B9934 #349942

monochromatic

#2F153E #51246B #743499 #9549C1 #B077D1

Accessibility & contrast

On white

7.80

#743499 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.69

#743499 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #743499

7.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##743499	#FFFFFF	#000000	##FFFFFF
##743499	1.00	7.80	2.69	7.80
#FFFFFF	7.80	1.00	21.00	1.00
#000000	2.69	21.00	1.00	21.00
##FFFFFF	7.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004F9C

Deuteranopia (green-blind)

#285397

Tritanopia (blue-blind)

#6F4862

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #743499;
/* rgb */ color: rgb(116, 52, 153);
/* oklch */ color: oklch(45.9% 0.163 310.7);

Tailwind

colors: {
  custom: {
    50: '#9f70b8',
    500: '#743499',
    950: '#000000',
  },
}

SCSS

$custom: #743499;
$custom-light: #9f70b8;
$custom-dark: #000000;

JSON

{
  "hex": "#743499",
  "rgb": {
    "r": 116,
    "g": 52,
    "b": 153
  },
  "hsl": {
    "h": 278.02,
    "s": 49.268,
    "l": 40.196
  },
  "oklch": {
    "l": 0.45897,
    "c": 0.1629,
    "h": 310.7
  },
  "luminance": 0.08469
}

Semantic roles & 50–950 ramp

primary

#743499

secondary

#8BB970

accent

#D94F81

background

#FAF6FB

surface

#F4ECF6

border

#CEC7D0

text

#0F0811

muted

#7F7B80

Preview Lab

Preview with #743499

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →