#99304D#99304D

#99304D is a mid, vivid pink. Relative luminance 0.094; OKLCH L 47.3% C 0.141 H 7.6°. Best body text is #FFFFFF at 7.28:1 contrast (WCAG AA passes).

Color values

HEX	#99304D
RGB	rgb(153, 48, 77)
HSL	hsl(343, 52%, 39%)
HSV	hsv(343, 69%, 60%)
CMYK	cmyk(0%, 68.6%, 49.7%, 40%)
CIE-LAB	lab(36.79, 45.84, 7.17)
CIE-LCH	lch(36.79, 46.40, 8.90°)
OKLab	oklab(47.32% 0.1395 0.0187)
OKLCH	oklch(47.32% 0.141 7.6)
XYZ	xyz(15.5346, 9.4240, 8.0207)
Luminance	0.0942 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#99304D #30997C

analogous

#993082 #99304D #994830

triadic

#99304D #4D9930 #304D99

tetradic

#99304D #829930 #30997C #483099

square

#99304D #829930 #30997C #483099

split-complementary

#99304D #309948 #308299

monochromatic

#3C131E #6A2136 #99304D #C44266 #D2718C

Accessibility & contrast

On white

7.28

#99304D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.88

#99304D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #99304D

7.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##99304D	#FFFFFF	#000000	##FFFFFF
##99304D	1.00	7.28	2.88	7.28
#FFFFFF	7.28	1.00	21.00	1.00
#000000	2.88	21.00	1.00	21.00
##FFFFFF	7.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#48494E

Deuteranopia (green-blind)

#635E4A

Tritanopia (blue-blind)

#A71F3C

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #99304d;
/* rgb */ color: rgb(153, 48, 77);
/* oklch */ color: oklch(47.3% 0.141 7.6);

Tailwind

colors: {
  custom: {
    50: '#bc6f7e',
    500: '#99304d',
    950: '#000000',
  },
}

SCSS

$custom: #99304d;
$custom-light: #bc6f7e;
$custom-dark: #000000;

JSON

{
  "hex": "#99304d",
  "rgb": {
    "r": 153,
    "g": 48,
    "b": 77
  },
  "hsl": {
    "h": 343.429,
    "s": 52.239,
    "l": 39.412
  },
  "oklch": {
    "l": 0.47316,
    "c": 0.14078,
    "h": 7.6
  },
  "luminance": 0.09422
}

Semantic roles & 50–950 ramp

primary

#99304D

secondary

#6BBAA4

accent

#DCB44C

background

#FCF7F7

surface

#F8EDEE

border

#D1C8C9

text

#130809

muted

#827B7B

Preview Lab

Preview with #99304D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →