#99301A#99301A

#99301A is a mid, vivid red. Relative luminance 0.090; OKLCH L 46.4% C 0.144 H 33.5°. Best body text is #FFFFFF at 7.52:1 contrast (WCAG AA passes).

Color values

HEX	#99301A
RGB	rgb(153, 48, 26)
HSL	hsl(10, 71%, 35%)
HSV	hsv(10, 83%, 60%)
CMYK	cmyk(0%, 68.6%, 83%, 40%)
CIE-LAB	lab(35.91, 42.68, 37.18)
CIE-LCH	lch(35.91, 56.60, 41.06°)
OKLab	oklab(46.38% 0.1202 0.0796)
OKLCH	oklch(46.38% 0.144 33.5)
XYZ	xyz(14.3819, 8.9629, 1.9498)
Luminance	0.0896 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#99301A #1A8399

analogous

#991A43 #99301A #99701A

triadic

#99301A #1A9930 #301A99

tetradic

#99301A #43991A #1A8399 #701A99

square

#99301A #43991A #1A8399 #701A99

split-complementary

#99301A #1A9970 #1A4399

monochromatic

#300F08 #652011 #99301A #CD4023 #E1664D

Accessibility & contrast

On white

7.52

#99301A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.79

#99301A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #99301A

7.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##99301A	#FFFFFF	#000000	##FFFFFF
##99301A	1.00	7.52	2.79	7.52
#FFFFFF	7.52	1.00	21.00	1.00
#000000	2.79	21.00	1.00	21.00
##FFFFFF	7.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4616

Deuteranopia (green-blind)

#695D15

Tritanopia (blue-blind)

#A90D2C

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #99301a;
/* rgb */ color: rgb(153, 48, 26);
/* oklch */ color: oklch(46.4% 0.144 33.5);

Tailwind

colors: {
  custom: {
    50: '#bf6e59',
    500: '#99301a',
    950: '#000000',
  },
}

SCSS

$custom: #99301a;
$custom-light: #bf6e59;
$custom-dark: #000000;

JSON

{
  "hex": "#99301a",
  "rgb": {
    "r": 153,
    "g": 48,
    "b": 26
  },
  "hsl": {
    "h": 10.394,
    "s": 70.95,
    "l": 35.098
  },
  "oklch": {
    "l": 0.46379,
    "c": 0.14414,
    "h": 33.5
  },
  "luminance": 0.08961
}

Semantic roles & 50–950 ramp

primary

#99301A

secondary

#4CAEC3

accent

#CFEE3A

background

#FCF6F5

surface

#F9ECE9

border

#D2C7C5

text

#140803

muted

#827B78

Preview Lab

Preview with #99301A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →