#301A99#301A99

#301A99 is a dark, vivid violet. Relative luminance 0.037; OKLCH L 35.3% C 0.188 H 278.6°. Best body text is #FFFFFF at 12.11:1 contrast (WCAG AA passes).

Color values

HEX	#301A99
RGB	rgb(48, 26, 153)
HSL	hsl(250, 71%, 35%)
HSV	hsv(250, 83%, 60%)
CMYK	cmyk(68.6%, 83%, 0%, 40%)
CIE-LAB	lab(22.54, 46.78, -64.35)
CIE-LCH	lch(22.54, 79.56, 306.02°)
OKLab	oklab(35.33% 0.0281 -0.1858)
OKLCH	oklch(35.33% 0.188 278.6)
XYZ	xyz(7.3362, 3.6664, 30.4519)
Luminance	0.0367 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301A99 #83991A

analogous

#1A4399 #301A99 #701A99

triadic

#301A99 #99301A #1A9930

tetradic

#301A99 #991A43 #83991A #1A9970

square

#301A99 #991A43 #83991A #1A9970

split-complementary

#301A99 #99701A #43991A

monochromatic

#0F0830 #201165 #301A99 #4023CD #664DE1

Accessibility & contrast

On white

12.11

#301A99 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.73

#301A99 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301A99

12.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301A99	#FFFFFF	#000000	##FFFFFF
##301A99	1.00	12.11	1.73	12.11
#FFFFFF	12.11	1.00	21.00	1.00
#000000	1.73	21.00	1.00	21.00
##FFFFFF	12.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003B9C

Deuteranopia (green-blind)

#003197

Tritanopia (blue-blind)

#00425B

Achromatopsia (no color)

#363636

Design tokens & code

CSS

--color: #301a99;
/* rgb */ color: rgb(48, 26, 153);
/* oklch */ color: oklch(35.3% 0.188 278.6);

Tailwind

colors: {
  custom: {
    50: '#795cb8',
    500: '#301a99',
    950: '#000000',
  },
}

SCSS

$custom: #301a99;
$custom-light: #795cb8;
$custom-dark: #000000;

JSON

{
  "hex": "#301a99",
  "rgb": {
    "r": 48,
    "g": 26,
    "b": 153
  },
  "hsl": {
    "h": 250.394,
    "s": 70.95,
    "l": 35.098
  },
  "oklch": {
    "l": 0.35327,
    "c": 0.18797,
    "h": 278.6
  },
  "luminance": 0.03667
}

Semantic roles & 50–950 ramp

primary

#301A99

secondary

#AEC34C

accent

#EE3ACF

background

#F8F5FB

surface

#EFE9F6

border

#CAC5D0

text

#0A0412

muted

#7C7981

Preview Lab

Preview with #301A99

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →