#99273D#99273D
#99273D is a mid, vivid red. Relative luminance 0.086; OKLCH L 46.0% C 0.149 H 14.5°. Best body text is #FFFFFF at 7.74:1 contrast (WCAG AA passes).
Color values
| HEX | #99273D |
|---|---|
| RGB | rgb(153, 39, 61) |
| HSL | hsl(348, 59%, 38%) |
| HSV | hsv(348, 75%, 60%) |
| CMYK | cmyk(0%, 74.5%, 60.1%, 40%) |
| CIE-LAB | lab(35.13, 48.05, 15.16) |
| CIE-LCH | lch(35.13, 50.38, 17.51°) |
| OKLab | oklab(45.96% 0.1444 0.0374) |
| OKLCH | oklch(45.96% 0.149 14.5) |
| XYZ | xyz(14.7061, 8.5624, 5.2923) |
| Luminance | 0.0856 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cranberry
#9E003A
ΔE00 3.59
Rouge
#AB1239
ΔE00 3.69
Red Wine
#8C0034
ΔE00 5.50
Raspberry (survey)
#B00149
ΔE00 5.70
Purplish Red
#B0054B
ΔE00 5.97
Rose Red
#BE013C
ΔE00 6.84
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#99273D #279983
analogous
#992776 #99273D #994A27
triadic
#99273D #3D9927 #273D99
tetradic
#99273D #769927 #279983 #4A2799
square
#99273D #769927 #279983 #4A2799
split-complementary
#99273D #27994A #277699
monochromatic
#370E16 #681B2A #99273D #CA3350 #D7637A
Accessibility & contrast
On white
7.74
#99273D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.71
#99273D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #99273D
7.74:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##99273D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##99273D | 1.00 | 7.74 | 2.71 | 7.74 |
| #FFFFFF | 7.74 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.71 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.74 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#45443D
Deuteranopia (green-blind)
#635B3A
Tritanopia (blue-blind)
#A80330
Achromatopsia (no color)
#535353
Design tokens & code
CSS
--color: #99273d; /* rgb */ color: rgb(153, 39, 61); /* oklch */ color: oklch(46.0% 0.149 14.5);
Tailwind
colors: {
custom: {
50: '#bd6b72',
500: '#99273d',
950: '#000000',
},
}SCSS
$custom: #99273d; $custom-light: #bd6b72; $custom-dark: #000000;
JSON
{
"hex": "#99273d",
"rgb": {
"r": 153,
"g": 39,
"b": 61
},
"hsl": {
"h": 348.421,
"s": 59.375,
"l": 37.647
},
"oklch": {
"l": 0.45958,
"c": 0.14915,
"h": 14.5
},
"luminance": 0.0856
}Semantic roles & 50–950 ramp
primary
#99273D
secondary
#5FBDAB
accent
#E3C445
background
#FCF6F6
surface
#F8ECEC
border
#D1C7C7
text
#130707
muted
#827A7A