#98443D#98443D

#98443D is a mid, moderate red. Relative luminance 0.111; OKLCH L 49.5% C 0.114 H 26.8°. Best body text is #FFFFFF at 6.50:1 contrast (WCAG AA passes).

Color values

HEX	#98443D
RGB	rgb(152, 68, 61)
HSL	hsl(5, 43%, 42%)
HSV	hsv(5, 60%, 60%)
CMYK	cmyk(0%, 55.3%, 59.9%, 40.4%)
CIE-LAB	lab(39.83, 34.62, 21.31)
CIE-LCH	lch(39.83, 40.65, 31.61°)
OKLab	oklab(49.45% 0.102 0.0516)
OKLCH	oklch(49.45% 0.114 26.8)
XYZ	xyz(15.8597, 11.1485, 5.7307)
Luminance	0.1115 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#98443D #3D9198

analogous

#983D64 #98443D #98723D

triadic

#98443D #3D9844 #443D98

tetradic

#98443D #64983D #3D9198 #723D98

square

#98443D #64983D #3D9198 #723D98

split-complementary

#98443D #3D9872 #3D6498

monochromatic

#411D1A #6C302B #98443D #BB5E57 #CD8882

Accessibility & contrast

On white

6.50

#98443D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.23

#98443D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #98443D

6.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##98443D	#FFFFFF	#000000	##FFFFFF
##98443D	1.00	6.50	3.23	6.50
#FFFFFF	6.50	1.00	21.00	1.00
#000000	3.23	21.00	1.00	21.00
##FFFFFF	6.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#59533C

Deuteranopia (green-blind)

#6E653B

Tritanopia (blue-blind)

#A63543

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #98443d;
/* rgb */ color: rgb(152, 68, 61);
/* oklch */ color: oklch(49.5% 0.114 26.8);

Tailwind

colors: {
  custom: {
    50: '#bb7a72',
    500: '#98443d',
    950: '#000000',
  },
}

SCSS

$custom: #98443d;
$custom-light: #bb7a72;
$custom-dark: #000000;

JSON

{
  "hex": "#98443d",
  "rgb": {
    "r": 152,
    "g": 68,
    "b": 61
  },
  "hsl": {
    "h": 4.615,
    "s": 42.723,
    "l": 41.765
  },
  "oklch": {
    "l": 0.4945,
    "c": 0.11433,
    "h": 26.8
  },
  "luminance": 0.11147
}

Semantic roles & 50–950 ramp

primary

#98443D

secondary

#7AB2B7

accent

#C9D355

background

#FCF7F6

surface

#F8EEEC

border

#D1C9C7

text

#130908

muted

#827B7B

Preview Lab

Preview with #98443D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →