#723D98#723D98

#723D98 is a mid, vivid violet. Relative luminance 0.092; OKLCH L 46.8% C 0.148 H 308.6°. Best body text is #FFFFFF at 7.40:1 contrast (WCAG AA passes).

Color values

HEX	#723D98
RGB	rgb(114, 61, 152)
HSL	hsl(275, 43%, 42%)
HSV	hsv(275, 60%, 60%)
CMYK	cmyk(25%, 59.9%, 0%, 40.4%)
CIE-LAB	lab(36.33, 40.20, -40.95)
CIE-LCH	lch(36.33, 57.38, 314.47°)
OKLab	oklab(46.83% 0.0922 -0.1153)
OKLCH	oklch(46.83% 0.148 308.6)
XYZ	xyz(14.2745, 9.1821, 30.7200)
Luminance	0.0918 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723D98 #63983D

analogous

#453D98 #723D98 #983D91

triadic

#723D98 #98723D #3D9872

tetradic

#723D98 #98453D #63983D #3D9198

square

#723D98 #98453D #63983D #3D9198

split-complementary

#723D98 #91983D #3D9845

monochromatic

#301A41 #512B6C #723D98 #9157BB #AE82CD

Accessibility & contrast

On white

7.40

#723D98 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.84

#723D98 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723D98

7.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723D98	#FFFFFF	#000000	##FFFFFF
##723D98	1.00	7.40	2.84	7.40
#FFFFFF	7.40	1.00	21.00	1.00
#000000	2.84	21.00	1.00	21.00
##FFFFFF	7.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1A539B

Deuteranopia (green-blind)

#315696

Tritanopia (blue-blind)

#6D4E64

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #723d98;
/* rgb */ color: rgb(114, 61, 152);
/* oklch */ color: oklch(46.8% 0.148 308.6);

Tailwind

colors: {
  custom: {
    50: '#9d75b7',
    500: '#723d98',
    950: '#000000',
  },
}

SCSS

$custom: #723d98;
$custom-light: #9d75b7;
$custom-dark: #000000;

JSON

{
  "hex": "#723d98",
  "rgb": {
    "r": 114,
    "g": 61,
    "b": 152
  },
  "hsl": {
    "h": 274.945,
    "s": 42.723,
    "l": 41.765
  },
  "oklch": {
    "l": 0.46829,
    "c": 0.14761,
    "h": 308.6
  },
  "luminance": 0.09182
}

Semantic roles & 50–950 ramp

primary

#723D98

secondary

#93B77A

accent

#D3558A

background

#F9F7FB

surface

#F2EDF6

border

#CCC8D0

text

#0F0811

muted

#7E7B80

Preview Lab

Preview with #723D98

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →