#98391C#98391C

#98391C is a mid, vivid red. Relative luminance 0.097; OKLCH L 47.4% C 0.134 H 37.1°. Best body text is #FFFFFF at 7.15:1 contrast (WCAG AA passes).

Color values

HEX	#98391C
RGB	rgb(152, 57, 28)
HSL	hsl(14, 69%, 35%)
HSV	hsv(14, 82%, 60%)
CMYK	cmyk(0%, 62.5%, 81.6%, 40.4%)
CIE-LAB	lab(37.28, 38.28, 37.40)
CIE-LCH	lch(37.28, 53.52, 44.33°)
OKLab	oklab(47.38% 0.1071 0.0809)
OKLCH	oklch(47.38% 0.134 37.1)
XYZ	xyz(14.6232, 9.6876, 2.1983)
Luminance	0.0969 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#98391C #1C7B98

analogous

#981C3D #98391C #98771C

triadic

#98391C #1C9839 #391C98

tetradic

#98391C #3D981C #1C7B98 #771C98

square

#98391C #3D981C #1C7B98 #771C98

split-complementary

#98391C #1C9877 #1C3D98

monochromatic

#311209 #642612 #98391C #CC4C26 #DF7150

Accessibility & contrast

On white

7.15

#98391C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.94

#98391C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #98391C

7.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##98391C	#FFFFFF	#000000	##FFFFFF
##98391C	1.00	7.15	2.94	7.15
#FFFFFF	7.15	1.00	21.00	1.00
#000000	2.94	21.00	1.00	21.00
##FFFFFF	7.15	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#544A18

Deuteranopia (green-blind)

#6B6018

Tritanopia (blue-blind)

#A82133

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #98391c;
/* rgb */ color: rgb(152, 57, 28);
/* oklch */ color: oklch(47.4% 0.134 37.1);

Tailwind

colors: {
  custom: {
    50: '#be735a',
    500: '#98391c',
    950: '#000000',
  },
}

SCSS

$custom: #98391c;
$custom-light: #be735a;
$custom-dark: #000000;

JSON

{
  "hex": "#98391c",
  "rgb": {
    "r": 152,
    "g": 57,
    "b": 28
  },
  "hsl": {
    "h": 14.032,
    "s": 68.889,
    "l": 35.294
  },
  "oklch": {
    "l": 0.47377,
    "c": 0.13417,
    "h": 37.1
  },
  "luminance": 0.09685
}

Semantic roles & 50–950 ramp

primary

#98391C

secondary

#4EA6C1

accent

#C3EC3C

background

#FCF7F5

surface

#F9EDE9

border

#D2C8C5

text

#140804

muted

#827B79

Preview Lab

Preview with #98391C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →