#981C3D#981C3D
#981C3D is a dark, vivid pink. Relative luminance 0.078; OKLCH L 44.8% C 0.158 H 11.9°. Best body text is #FFFFFF at 8.18:1 contrast (WCAG AA passes).
Color values
| HEX | #981C3D |
|---|---|
| RGB | rgb(152, 28, 61) |
| HSL | hsl(344, 69%, 35%) |
| HSV | hsv(344, 82%, 60%) |
| CMYK | cmyk(0%, 81.6%, 59.9%, 40.4%) |
| CIE-LAB | lab(33.66, 51.32, 13.15) |
| CIE-LCH | lch(33.66, 52.97, 14.37°) |
| OKLab | oklab(44.84% 0.1551 0.0326) |
| OKLCH | oklch(44.84% 0.158 11.9) |
| XYZ | xyz(14.2079, 7.8449, 5.1801) |
| Luminance | 0.0784 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 1.94
Red Wine
#8C0034
ΔE00 3.77
Rouge
#AB1239
ΔE00 4.44
Raspberry (survey)
#B00149
ΔE00 4.84
Purple Red
#990147
ΔE00 5.01
Purplish Red
#B0054B
ΔE00 5.08
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#981C3D #1C9877
analogous
#981C7B #981C3D #98391C
triadic
#981C3D #3D981C #1C3D98
tetradic
#981C3D #7B981C #1C9877 #391C98
square
#981C3D #7B981C #1C9877 #391C98
split-complementary
#981C3D #1C9839 #1C7B98
monochromatic
#310914 #641228 #981C3D #CC2652 #DF5076
Accessibility & contrast
On white
8.18
#981C3D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.57
#981C3D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #981C3D
8.18:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##981C3D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##981C3D | 1.00 | 8.18 | 2.57 | 8.18 |
| #FFFFFF | 8.18 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.57 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.18 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3F3F3D
Deuteranopia (green-blind)
#5F583A
Tritanopia (blue-blind)
#A7002B
Achromatopsia (no color)
#4F4F4F
Design tokens & code
CSS
--color: #981c3d; /* rgb */ color: rgb(152, 28, 61); /* oklch */ color: oklch(44.8% 0.158 11.9);
Tailwind
colors: {
custom: {
50: '#bd6672',
500: '#981c3d',
950: '#000000',
},
}SCSS
$custom: #981c3d; $custom-light: #bd6672; $custom-dark: #000000;
JSON
{
"hex": "#981c3d",
"rgb": {
"r": 152,
"g": 28,
"b": 61
},
"hsl": {
"h": 344.032,
"s": 68.889,
"l": 35.294
},
"oklch": {
"l": 0.44835,
"c": 0.15844,
"h": 11.9
},
"luminance": 0.07843
}Semantic roles & 50–950 ramp
primary
#981C3D
secondary
#4EC1A3
accent
#ECBD3C
background
#FCF6F6
surface
#F8EBEC
border
#D1C6C7
text
#130707
muted
#827A7A