#98391B#98391B

#98391B is a mid, vivid red. Relative luminance 0.097; OKLCH L 47.4% C 0.134 H 37.4°. Best body text is #FFFFFF at 7.15:1 contrast (WCAG AA passes).

Color values

HEX	#98391B
RGB	rgb(152, 57, 27)
HSL	hsl(14, 70%, 35%)
HSV	hsv(14, 82%, 60%)
CMYK	cmyk(0%, 62.5%, 82.2%, 40.4%)
CIE-LAB	lab(37.27, 38.25, 37.90)
CIE-LCH	lch(37.27, 53.84, 44.74°)
OKLab	oklab(47.37% 0.1068 0.0816)
OKLCH	oklch(47.37% 0.134 37.4)
XYZ	xyz(14.6115, 9.6829, 2.1363)
Luminance	0.0968 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#98391B #1B7A98

analogous

#981B3C #98391B #98771B

triadic

#98391B #1B9839 #391B98

tetradic

#98391B #3C981B #1B7A98 #771B98

square

#98391B #3C981B #1B7A98 #771B98

split-complementary

#98391B #1B9877 #1B3C98

monochromatic

#301209 #642612 #98391B #CC4C24 #E0714E

Accessibility & contrast

On white

7.15

#98391B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.94

#98391B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #98391B

7.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##98391B	#FFFFFF	#000000	##FFFFFF
##98391B	1.00	7.15	2.94	7.15
#FFFFFF	7.15	1.00	21.00	1.00
#000000	2.94	21.00	1.00	21.00
##FFFFFF	7.15	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#544A17

Deuteranopia (green-blind)

#6B6017

Tritanopia (blue-blind)

#A82133

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #98391b;
/* rgb */ color: rgb(152, 57, 27);
/* oklch */ color: oklch(47.4% 0.134 37.4);

Tailwind

colors: {
  custom: {
    50: '#be735a',
    500: '#98391b',
    950: '#000000',
  },
}

SCSS

$custom: #98391b;
$custom-light: #be735a;
$custom-dark: #000000;

JSON

{
  "hex": "#98391b",
  "rgb": {
    "r": 152,
    "g": 57,
    "b": 27
  },
  "hsl": {
    "h": 14.4,
    "s": 69.832,
    "l": 35.098
  },
  "oklch": {
    "l": 0.47367,
    "c": 0.13441,
    "h": 37.4
  },
  "luminance": 0.09681
}

Semantic roles & 50–950 ramp

primary

#98391B

secondary

#4DA6C2

accent

#C2ED3B

background

#FCF7F5

surface

#F9EDE9

border

#D2C8C5

text

#140804

muted

#827B79

Preview Lab

Preview with #98391B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →