#981B3C#981B3C
#981B3C is a dark, vivid pink. Relative luminance 0.078; OKLCH L 44.7% C 0.159 H 12.2°. Best body text is #FFFFFF at 8.21:1 contrast (WCAG AA passes).
Color values
| HEX | #981B3C |
|---|---|
| RGB | rgb(152, 27, 60) |
| HSL | hsl(344, 70%, 35%) |
| HSV | hsv(344, 82%, 60%) |
| CMYK | cmyk(0%, 82.2%, 60.5%, 40.4%) |
| CIE-LAB | lab(33.54, 51.53, 13.64) |
| CIE-LCH | lch(33.54, 53.30, 14.82°) |
| OKLab | oklab(44.74% 0.1556 0.0337) |
| OKLCH | oklch(44.74% 0.159 12.2) |
| XYZ | xyz(14.1579, 7.7876, 5.0318) |
| Luminance | 0.0779 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 1.86
Red Wine
#8C0034
ΔE00 3.71
Rouge
#AB1239
ΔE00 4.31
Raspberry (survey)
#B00149
ΔE00 4.96
Purple Red
#990147
ΔE00 5.19
Purplish Red
#B0054B
ΔE00 5.22
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#981B3C #1B9877
analogous
#981B7A #981B3C #98391B
triadic
#981B3C #3C981B #1B3C98
tetradic
#981B3C #7A981B #1B9877 #391B98
square
#981B3C #7A981B #1B9877 #391B98
split-complementary
#981B3C #1B9839 #1B7A98
monochromatic
#300913 #641227 #981B3C #CC2451 #E04E74
Accessibility & contrast
On white
8.21
#981B3C on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.56
#981B3C on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #981B3C
8.21:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##981B3C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##981B3C | 1.00 | 8.21 | 2.56 | 8.21 |
| #FFFFFF | 8.21 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.56 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.21 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3F3F3C
Deuteranopia (green-blind)
#5F5839
Tritanopia (blue-blind)
#A7002A
Achromatopsia (no color)
#4F4F4F
Design tokens & code
CSS
--color: #981b3c; /* rgb */ color: rgb(152, 27, 60); /* oklch */ color: oklch(44.7% 0.159 12.2);
Tailwind
colors: {
custom: {
50: '#bd6671',
500: '#981b3c',
950: '#000000',
},
}SCSS
$custom: #981b3c; $custom-light: #bd6671; $custom-dark: #000000;
JSON
{
"hex": "#981b3c",
"rgb": {
"r": 152,
"g": 27,
"b": 60
},
"hsl": {
"h": 344.16,
"s": 69.832,
"l": 35.098
},
"oklch": {
"l": 0.44738,
"c": 0.15916,
"h": 12.2
},
"luminance": 0.07786
}Semantic roles & 50–950 ramp
primary
#981B3C
secondary
#4DC2A3
accent
#EDBE3B
background
#FCF6F6
surface
#F8EBEC
border
#D1C6C7
text
#130607
muted
#827A7A