#98381D#98381D

#98381D is a mid, vivid red. Relative luminance 0.096; OKLCH L 47.3% C 0.135 H 36.2°. Best body text is #FFFFFF at 7.20:1 contrast (WCAG AA passes).

Color values

HEX	#98381D
RGB	rgb(152, 56, 29)
HSL	hsl(13, 68%, 35%)
HSV	hsv(13, 81%, 60%)
CMYK	cmyk(0%, 63.2%, 80.9%, 40.4%)
CIE-LAB	lab(37.10, 38.80, 36.71)
CIE-LCH	lch(37.10, 53.41, 43.42°)
OKLab	oklab(47.25% 0.1088 0.0797)
OKLCH	oklch(47.25% 0.135 36.2)
XYZ	xyz(14.5864, 9.5945, 2.2460)
Luminance	0.0959 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#98381D #1D7D98

analogous

#981D3F #98381D #98751D

triadic

#98381D #1D9838 #381D98

tetradic

#98381D #3F981D #1D7D98 #751D98

square

#98381D #3F981D #1D7D98 #751D98

split-complementary

#98381D #1D9875 #1D3F98

monochromatic

#311209 #652513 #98381D #CB4B27 #DE7052

Accessibility & contrast

On white

7.20

#98381D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.92

#98381D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #98381D

7.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##98381D	#FFFFFF	#000000	##FFFFFF
##98381D	1.00	7.20	2.92	7.20
#FFFFFF	7.20	1.00	21.00	1.00
#000000	2.92	21.00	1.00	21.00
##FFFFFF	7.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#534A19

Deuteranopia (green-blind)

#6B5F19

Tritanopia (blue-blind)

#A71F33

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #98381d;
/* rgb */ color: rgb(152, 56, 29);
/* oklch */ color: oklch(47.3% 0.135 36.2);

Tailwind

colors: {
  custom: {
    50: '#be735b',
    500: '#98381d',
    950: '#000000',
  },
}

SCSS

$custom: #98381d;
$custom-light: #be735b;
$custom-dark: #000000;

JSON

{
  "hex": "#98381d",
  "rgb": {
    "r": 152,
    "g": 56,
    "b": 29
  },
  "hsl": {
    "h": 13.171,
    "s": 67.956,
    "l": 35.49
  },
  "oklch": {
    "l": 0.4725,
    "c": 0.13488,
    "h": 36.2
  },
  "luminance": 0.09592
}

Semantic roles & 50–950 ramp

primary

#98381D

secondary

#50A8C1

accent

#C5EB3D

background

#FCF7F5

surface

#F9EDE9

border

#D2C8C5

text

#140804

muted

#827B79

Preview Lab

Preview with #98381D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →