#98381B#98381B

#98381B is a mid, vivid red. Relative luminance 0.096; OKLCH L 47.2% C 0.135 H 36.9°. Best body text is #FFFFFF at 7.20:1 contrast (WCAG AA passes).

Color values

HEX	#98381B
RGB	rgb(152, 56, 27)
HSL	hsl(14, 70%, 35%)
HSV	hsv(14, 82%, 60%)
CMYK	cmyk(0%, 63.2%, 82.2%, 40.4%)
CIE-LAB	lab(37.09, 38.72, 37.72)
CIE-LCH	lch(37.09, 54.06, 44.25°)
OKLab	oklab(47.23% 0.1083 0.0812)
OKLCH	oklch(47.23% 0.135 36.9)
XYZ	xyz(14.5625, 9.5850, 2.1200)
Luminance	0.0958 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#98381B #1B7B98

analogous

#981B3D #98381B #98761B

triadic

#98381B #1B9838 #381B98

tetradic

#98381B #3D981B #1B7B98 #761B98

square

#98381B #3D981B #1B7B98 #761B98

split-complementary

#98381B #1B9876 #1B3D98

monochromatic

#301209 #642512 #98381B #CC4B24 #E0704E

Accessibility & contrast

On white

7.20

#98381B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.92

#98381B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #98381B

7.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##98381B	#FFFFFF	#000000	##FFFFFF
##98381B	1.00	7.20	2.92	7.20
#FFFFFF	7.20	1.00	21.00	1.00
#000000	2.92	21.00	1.00	21.00
##FFFFFF	7.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#534A17

Deuteranopia (green-blind)

#6B5F17

Tritanopia (blue-blind)

#A81F32

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #98381b;
/* rgb */ color: rgb(152, 56, 27);
/* oklch */ color: oklch(47.2% 0.135 36.9);

Tailwind

colors: {
  custom: {
    50: '#be735a',
    500: '#98381b',
    950: '#000000',
  },
}

SCSS

$custom: #98381b;
$custom-light: #be735a;
$custom-dark: #000000;

JSON

{
  "hex": "#98381b",
  "rgb": {
    "r": 152,
    "g": 56,
    "b": 27
  },
  "hsl": {
    "h": 13.92,
    "s": 69.832,
    "l": 35.098
  },
  "oklch": {
    "l": 0.47231,
    "c": 0.13534,
    "h": 36.9
  },
  "luminance": 0.09583
}

Semantic roles & 50–950 ramp

primary

#98381B

secondary

#4DA7C2

accent

#C3ED3B

background

#FCF7F5

surface

#F9EDE9

border

#D2C8C5

text

#140804

muted

#827B79

Preview Lab

Preview with #98381B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →