#981B3D#981B3D
#981B3D is a dark, vivid pink. Relative luminance 0.078; OKLCH L 44.8% C 0.159 H 11.7°. Best body text is #FFFFFF at 8.21:1 contrast (WCAG AA passes).
Color values
| HEX | #981B3D |
|---|---|
| RGB | rgb(152, 27, 61) |
| HSL | hsl(344, 70%, 35%) |
| HSV | hsv(344, 82%, 60%) |
| CMYK | cmyk(0%, 82.2%, 59.9%, 40.4%) |
| CIE-LAB | lab(33.56, 51.60, 13.01) |
| CIE-LCH | lch(33.56, 53.21, 14.16°) |
| OKLab | oklab(44.76% 0.156 0.0323) |
| OKLCH | oklch(44.76% 0.159 11.7) |
| XYZ | xyz(14.1846, 7.7983, 5.1723) |
| Luminance | 0.0780 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 1.85
Red Wine
#8C0034
ΔE00 3.66
Rouge
#AB1239
ΔE00 4.52
Raspberry (survey)
#B00149
ΔE00 4.80
Purple Red
#990147
ΔE00 4.88
Purplish Red
#B0054B
ΔE00 5.04
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#981B3D #1B9876
analogous
#981B7B #981B3D #98381B
triadic
#981B3D #3D981B #1B3D98
tetradic
#981B3D #7B981B #1B9876 #381B98
square
#981B3D #7B981B #1B9876 #381B98
split-complementary
#981B3D #1B9838 #1B7B98
monochromatic
#300913 #641228 #981B3D #CC2452 #E04E75
Accessibility & contrast
On white
8.21
#981B3D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.56
#981B3D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #981B3D
8.21:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##981B3D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##981B3D | 1.00 | 8.21 | 2.56 | 8.21 |
| #FFFFFF | 8.21 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.56 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.21 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3F3F3D
Deuteranopia (green-blind)
#5F583A
Tritanopia (blue-blind)
#A7002A
Achromatopsia (no color)
#4F4F4F
Design tokens & code
CSS
--color: #981b3d; /* rgb */ color: rgb(152, 27, 61); /* oklch */ color: oklch(44.8% 0.159 11.7);
Tailwind
colors: {
custom: {
50: '#bd6672',
500: '#981b3d',
950: '#000000',
},
}SCSS
$custom: #981b3d; $custom-light: #bd6672; $custom-dark: #000000;
JSON
{
"hex": "#981b3d",
"rgb": {
"r": 152,
"g": 27,
"b": 61
},
"hsl": {
"h": 343.68,
"s": 69.832,
"l": 35.098
},
"oklch": {
"l": 0.44762,
"c": 0.15926,
"h": 11.7
},
"luminance": 0.07796
}Semantic roles & 50–950 ramp
primary
#981B3D
secondary
#4DC2A2
accent
#EDBC3B
background
#FCF6F6
surface
#F8EBEC
border
#D1C6C7
text
#130607
muted
#827A7A