#98371D#98371D

#98371D is a mid, vivid red. Relative luminance 0.095; OKLCH L 47.1% C 0.136 H 35.7°. Best body text is #FFFFFF at 7.24:1 contrast (WCAG AA passes).

Color values

HEX	#98371D
RGB	rgb(152, 55, 29)
HSL	hsl(13, 68%, 35%)
HSV	hsv(13, 81%, 60%)
CMYK	cmyk(0%, 63.8%, 80.9%, 40.4%)
CIE-LAB	lab(36.93, 39.27, 36.53)
CIE-LCH	lch(36.93, 53.63, 42.93°)
OKLab	oklab(47.12% 0.1103 0.0793)
OKLCH	oklch(47.12% 0.136 35.7)
XYZ	xyz(14.5385, 9.4986, 2.2300)
Luminance	0.0950 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#98371D #1D7E98

analogous

#981D40 #98371D #98741D

triadic

#98371D #1D9837 #371D98

tetradic

#98371D #40981D #1D7E98 #741D98

square

#98371D #40981D #1D7E98 #741D98

split-complementary

#98371D #1D9874 #1D4098

monochromatic

#311209 #652413 #98371D #CB4A27 #DE6F52

Accessibility & contrast

On white

7.24

#98371D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.90

#98371D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #98371D

7.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##98371D	#FFFFFF	#000000	##FFFFFF
##98371D	1.00	7.24	2.90	7.24
#FFFFFF	7.24	1.00	21.00	1.00
#000000	2.90	21.00	1.00	21.00
##FFFFFF	7.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#534919

Deuteranopia (green-blind)

#6A5F19

Tritanopia (blue-blind)

#A81E32

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #98371d;
/* rgb */ color: rgb(152, 55, 29);
/* oklch */ color: oklch(47.1% 0.136 35.7);

Tailwind

colors: {
  custom: {
    50: '#be725b',
    500: '#98371d',
    950: '#000000',
  },
}

SCSS

$custom: #98371d;
$custom-light: #be725b;
$custom-dark: #000000;

JSON

{
  "hex": "#98371d",
  "rgb": {
    "r": 152,
    "g": 55,
    "b": 29
  },
  "hsl": {
    "h": 12.683,
    "s": 67.956,
    "l": 35.49
  },
  "oklch": {
    "l": 0.47116,
    "c": 0.13583,
    "h": 35.7
  },
  "luminance": 0.09496
}

Semantic roles & 50–950 ramp

primary

#98371D

secondary

#50A9C1

accent

#C6EB3D

background

#FCF7F5

surface

#F9EDE9

border

#D2C8C5

text

#140804

muted

#827B79

Preview Lab

Preview with #98371D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →