#98311B#98311B

#98311B is a mid, vivid red. Relative luminance 0.090; OKLCH L 46.3% C 0.142 H 33.7°. Best body text is #FFFFFF at 7.53:1 contrast (WCAG AA passes).

Color values

HEX	#98311B
RGB	rgb(152, 49, 27)
HSL	hsl(11, 70%, 35%)
HSV	hsv(11, 82%, 60%)
CMYK	cmyk(0%, 67.8%, 82.2%, 40.4%)
CIE-LAB	lab(35.89, 41.92, 36.57)
CIE-LCH	lch(35.89, 55.63, 41.10°)
OKLab	oklab(46.33% 0.1181 0.0787)
OKLCH	oklch(46.33% 0.142 33.7)
XYZ	xyz(14.2467, 8.9533, 2.0147)
Luminance	0.0895 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#98311B #1B8298

analogous

#981B44 #98311B #986F1B

triadic

#98311B #1B9831 #311B98

tetradic

#98311B #44981B #1B8298 #6F1B98

square

#98311B #44981B #1B8298 #6F1B98

split-complementary

#98311B #1B986F #1B4498

monochromatic

#300F09 #642012 #98311B #CC4224 #E0684E

Accessibility & contrast

On white

7.53

#98311B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.79

#98311B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #98311B

7.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##98311B	#FFFFFF	#000000	##FFFFFF
##98311B	1.00	7.53	2.79	7.53
#FFFFFF	7.53	1.00	21.00	1.00
#000000	2.79	21.00	1.00	21.00
##FFFFFF	7.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4617

Deuteranopia (green-blind)

#685D16

Tritanopia (blue-blind)

#A8112D

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #98311b;
/* rgb */ color: rgb(152, 49, 27);
/* oklch */ color: oklch(46.3% 0.142 33.7);

Tailwind

colors: {
  custom: {
    50: '#be6f59',
    500: '#98311b',
    950: '#000000',
  },
}

SCSS

$custom: #98311b;
$custom-light: #be6f59;
$custom-dark: #000000;

JSON

{
  "hex": "#98311b",
  "rgb": {
    "r": 152,
    "g": 49,
    "b": 27
  },
  "hsl": {
    "h": 10.56,
    "s": 69.832,
    "l": 35.098
  },
  "oklch": {
    "l": 0.46333,
    "c": 0.14193,
    "h": 33.7
  },
  "luminance": 0.08951
}

Semantic roles & 50–950 ramp

primary

#98311B

secondary

#4DADC2

accent

#CDED3B

background

#FCF6F5

surface

#F9ECE9

border

#D2C7C5

text

#140803

muted

#827B78

Preview Lab

Preview with #98311B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →