#981D7E#981D7E

#981D7E is a mid, vivid pink. Relative luminance 0.091; OKLCH L 47.4% C 0.185 H 338.5°. Best body text is #FFFFFF at 7.47:1 contrast (WCAG AA passes).

Color values

HEX	#981D7E
RGB	rgb(152, 29, 126)
HSL	hsl(313, 68%, 35%)
HSV	hsv(313, 81%, 60%)
CMYK	cmyk(0%, 80.9%, 17.1%, 40.4%)
CIE-LAB	lab(36.10, 57.98, -24.94)
CIE-LCH	lch(36.10, 63.12, 336.72°)
OKLab	oklab(47.38% 0.1722 -0.0677)
OKLCH	oklch(47.38% 0.185 338.5)
XYZ	xyz(17.1546, 9.0622, 20.5804)
Luminance	0.0906 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#981D7E #1D9837

analogous

#741D98 #981D7E #981D40

triadic

#981D7E #7E981D #1D7E98

tetradic

#981D7E #98741D #1D9837 #1D4098

square

#981D7E #98741D #1D9837 #1D4098

split-complementary

#981D7E #40981D #1D9874

monochromatic

#310929 #651353 #981D7E #CB27A9 #DE52C0

Accessibility & contrast

On white

7.47

#981D7E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.81

#981D7E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #981D7E

7.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##981D7E	#FFFFFF	#000000	##FFFFFF
##981D7E	1.00	7.47	2.81	7.47
#FFFFFF	7.47	1.00	21.00	1.00
#000000	2.81	21.00	1.00	21.00
##FFFFFF	7.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#244980

Deuteranopia (green-blind)

#4F5C7B

Tritanopia (blue-blind)

#A1244D

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #981d7e;
/* rgb */ color: rgb(152, 29, 126);
/* oklch */ color: oklch(47.4% 0.185 338.5);

Tailwind

colors: {
  custom: {
    50: '#ba69a3',
    500: '#981d7e',
    950: '#000000',
  },
}

SCSS

$custom: #981d7e;
$custom-light: #ba69a3;
$custom-dark: #000000;

JSON

{
  "hex": "#981d7e",
  "rgb": {
    "r": 152,
    "g": 29,
    "b": 126
  },
  "hsl": {
    "h": 312.683,
    "s": 67.956,
    "l": 35.49
  },
  "oklch": {
    "l": 0.47381,
    "c": 0.18508,
    "h": 338.5
  },
  "luminance": 0.0906
}

Semantic roles & 50–950 ramp

primary

#981D7E

secondary

#50C168

accent

#EB623D

background

#FBF6FA

surface

#F7ECF4

border

#D0C7CE

text

#12070F

muted

#817A7F

Preview Lab

Preview with #981D7E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →