#981D7B#981D7B

#981D7B is a mid, vivid pink. Relative luminance 0.090; OKLCH L 47.2% C 0.183 H 339.9°. Best body text is #FFFFFF at 7.51:1 contrast (WCAG AA passes).

Color values

HEX	#981D7B
RGB	rgb(152, 29, 123)
HSL	hsl(314, 68%, 35%)
HSV	hsv(314, 81%, 60%)
CMYK	cmyk(0%, 80.9%, 19.1%, 40.4%)
CIE-LAB	lab(35.96, 57.56, -23.30)
CIE-LCH	lch(35.96, 62.10, 337.96°)
OKLab	oklab(47.23% 0.1719 -0.063)
OKLCH	oklch(47.23% 0.183 339.9)
XYZ	xyz(16.9639, 8.9859, 19.5761)
Luminance	0.0898 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#981D7B #1D983A

analogous

#771D98 #981D7B #981D3E

triadic

#981D7B #7B981D #1D7B98

tetradic

#981D7B #98771D #1D983A #1D3E98

square

#981D7B #98771D #1D983A #1D3E98

split-complementary

#981D7B #3E981D #1D9877

monochromatic

#310928 #651351 #981D7B #CB27A5 #DE52BD

Accessibility & contrast

On white

7.51

#981D7B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.80

#981D7B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #981D7B

7.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##981D7B	#FFFFFF	#000000	##FFFFFF
##981D7B	1.00	7.51	2.80	7.51
#FFFFFF	7.51	1.00	21.00	1.00
#000000	2.80	21.00	1.00	21.00
##FFFFFF	7.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#27487D

Deuteranopia (green-blind)

#505B78

Tritanopia (blue-blind)

#A1224B

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #981d7b;
/* rgb */ color: rgb(152, 29, 123);
/* oklch */ color: oklch(47.2% 0.183 339.9);

Tailwind

colors: {
  custom: {
    50: '#ba69a1',
    500: '#981d7b',
    950: '#000000',
  },
}

SCSS

$custom: #981d7b;
$custom-light: #ba69a1;
$custom-dark: #000000;

JSON

{
  "hex": "#981d7b",
  "rgb": {
    "r": 152,
    "g": 29,
    "b": 123
  },
  "hsl": {
    "h": 314.146,
    "s": 67.956,
    "l": 35.49
  },
  "oklch": {
    "l": 0.47228,
    "c": 0.18311,
    "h": 339.9
  },
  "luminance": 0.08984
}

Semantic roles & 50–950 ramp

primary

#981D7B

secondary

#50C16B

accent

#EB663D

background

#FBF6F9

surface

#F7ECF2

border

#D0C7CC

text

#12070F

muted

#817A7E

Preview Lab

Preview with #981D7B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →