#981D7A#981D7A

#981D7A is a mid, vivid pink. Relative luminance 0.090; OKLCH L 47.2% C 0.182 H 340.3°. Best body text is #FFFFFF at 7.52:1 contrast (WCAG AA passes).

Color values

HEX	#981D7A
RGB	rgb(152, 29, 122)
HSL	hsl(315, 68%, 35%)
HSV	hsv(315, 81%, 60%)
CMYK	cmyk(0%, 80.9%, 19.7%, 40.4%)
CIE-LAB	lab(35.91, 57.42, -22.75)
CIE-LCH	lch(35.91, 61.76, 338.39°)
OKLab	oklab(47.18% 0.1718 -0.0614)
OKLCH	oklch(47.18% 0.182 340.3)
XYZ	xyz(16.9016, 8.9610, 19.2481)
Luminance	0.0896 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#981D7A #1D983B

analogous

#781D98 #981D7A #981D3C

triadic

#981D7A #7A981D #1D7A98

tetradic

#981D7A #98781D #1D983B #1D3C98

square

#981D7A #98781D #1D983B #1D3C98

split-complementary

#981D7A #3C981D #1D9878

monochromatic

#310927 #651351 #981D7A #CB27A3 #DE52BC

Accessibility & contrast

On white

7.52

#981D7A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.79

#981D7A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #981D7A

7.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##981D7A	#FFFFFF	#000000	##FFFFFF
##981D7A	1.00	7.52	2.79	7.52
#FFFFFF	7.52	1.00	21.00	1.00
#000000	2.79	21.00	1.00	21.00
##FFFFFF	7.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#28487C

Deuteranopia (green-blind)

#515B77

Tritanopia (blue-blind)

#A1214A

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #981d7a;
/* rgb */ color: rgb(152, 29, 122);
/* oklch */ color: oklch(47.2% 0.182 340.3);

Tailwind

colors: {
  custom: {
    50: '#ba69a0',
    500: '#981d7a',
    950: '#000000',
  },
}

SCSS

$custom: #981d7a;
$custom-light: #ba69a0;
$custom-dark: #000000;

JSON

{
  "hex": "#981d7a",
  "rgb": {
    "r": 152,
    "g": 29,
    "b": 122
  },
  "hsl": {
    "h": 314.634,
    "s": 67.956,
    "l": 35.49
  },
  "oklch": {
    "l": 0.47178,
    "c": 0.18245,
    "h": 340.3
  },
  "luminance": 0.08959
}

Semantic roles & 50–950 ramp

primary

#981D7A

secondary

#50C16C

accent

#EB673D

background

#FBF6F9

surface

#F7ECF2

border

#D0C7CC

text

#12070F

muted

#817A7E

Preview Lab

Preview with #981D7A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →