#981D3C#981D3C
#981D3C is a dark, vivid pink. Relative luminance 0.079; OKLCH L 44.9% C 0.158 H 12.6°. Best body text is #FFFFFF at 8.15:1 contrast (WCAG AA passes).
Color values
| HEX | #981D3C |
|---|---|
| RGB | rgb(152, 29, 60) |
| HSL | hsl(345, 68%, 35%) |
| HSV | hsv(345, 81%, 60%) |
| CMYK | cmyk(0%, 80.9%, 60.5%, 40.4%) |
| CIE-LAB | lab(33.74, 50.96, 13.91) |
| CIE-LCH | lch(33.74, 52.82, 15.26°) |
| OKLab | oklab(44.89% 0.1537 0.0344) |
| OKLCH | oklch(44.89% 0.158 12.6) |
| XYZ | xyz(14.2053, 7.8825, 5.0476) |
| Luminance | 0.0788 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 2.08
Red Wine
#8C0034
ΔE00 3.93
Rouge
#AB1239
ΔE00 4.17
Raspberry (survey)
#B00149
ΔE00 5.06
Purplish Red
#B0054B
ΔE00 5.32
Purple Red
#990147
ΔE00 5.46
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#981D3C #1D9879
analogous
#981D79 #981D3C #983B1D
triadic
#981D3C #3C981D #1D3C98
tetradic
#981D3C #79981D #1D9879 #3B1D98
square
#981D3C #79981D #1D9879 #3B1D98
split-complementary
#981D3C #1D983B #1D7998
monochromatic
#310913 #651328 #981D3C #CB2750 #DE5275
Accessibility & contrast
On white
8.15
#981D3C on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.58
#981D3C on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #981D3C
8.15:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##981D3C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##981D3C | 1.00 | 8.15 | 2.58 | 8.15 |
| #FFFFFF | 8.15 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.58 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.15 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#403F3C
Deuteranopia (green-blind)
#5F5839
Tritanopia (blue-blind)
#A7002B
Achromatopsia (no color)
#4F4F4F
Design tokens & code
CSS
--color: #981d3c; /* rgb */ color: rgb(152, 29, 60); /* oklch */ color: oklch(44.9% 0.158 12.6);
Tailwind
colors: {
custom: {
50: '#bd6671',
500: '#981d3c',
950: '#000000',
},
}SCSS
$custom: #981d3c; $custom-light: #bd6671; $custom-dark: #000000;
JSON
{
"hex": "#981d3c",
"rgb": {
"r": 152,
"g": 29,
"b": 60
},
"hsl": {
"h": 344.878,
"s": 67.956,
"l": 35.49
},
"oklch": {
"l": 0.44886,
"c": 0.1575,
"h": 12.6
},
"luminance": 0.0788
}Semantic roles & 50–950 ramp
primary
#981D3C
secondary
#50C1A4
accent
#EBBF3D
background
#FCF6F6
surface
#F8EBEC
border
#D1C6C7
text
#130707
muted
#827A7A