#981D78#981D78

#981D78 is a mid, vivid pink. Relative luminance 0.089; OKLCH L 47.1% C 0.181 H 341.2°. Best body text is #FFFFFF at 7.55:1 contrast (WCAG AA passes).

Color values

HEX	#981D78
RGB	rgb(152, 29, 120)
HSL	hsl(316, 68%, 35%)
HSV	hsv(316, 81%, 60%)
CMYK	cmyk(0%, 80.9%, 21.1%, 40.4%)
CIE-LAB	lab(35.81, 57.15, -21.64)
CIE-LCH	lch(35.81, 61.11, 339.26°)
OKLab	oklab(47.08% 0.1715 -0.0583)
OKLCH	oklch(47.08% 0.181 341.2)
XYZ	xyz(16.7790, 8.9120, 18.6022)
Luminance	0.0891 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#981D78 #1D983D

analogous

#7A1D98 #981D78 #981D3A

triadic

#981D78 #78981D #1D7898

tetradic

#981D78 #987A1D #1D983D #1D3A98

square

#981D78 #987A1D #1D983D #1D3A98

split-complementary

#981D78 #3A981D #1D987A

monochromatic

#310927 #65134F #981D78 #CB27A1 #DE52B9

Accessibility & contrast

On white

7.55

#981D78 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.78

#981D78 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #981D78

7.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##981D78	#FFFFFF	#000000	##FFFFFF
##981D78	1.00	7.55	2.78	7.55
#FFFFFF	7.55	1.00	21.00	1.00
#000000	2.78	21.00	1.00	21.00
##FFFFFF	7.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#29487A

Deuteranopia (green-blind)

#515B75

Tritanopia (blue-blind)

#A22049

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #981d78;
/* rgb */ color: rgb(152, 29, 120);
/* oklch */ color: oklch(47.1% 0.181 341.2);

Tailwind

colors: {
  custom: {
    50: '#ba699f',
    500: '#981d78',
    950: '#000000',
  },
}

SCSS

$custom: #981d78;
$custom-light: #ba699f;
$custom-dark: #000000;

JSON

{
  "hex": "#981d78",
  "rgb": {
    "r": 152,
    "g": 29,
    "b": 120
  },
  "hsl": {
    "h": 315.61,
    "s": 67.956,
    "l": 35.49
  },
  "oklch": {
    "l": 0.47079,
    "c": 0.18117,
    "h": 341.2
  },
  "luminance": 0.0891
}

Semantic roles & 50–950 ramp

primary

#981D78

secondary

#50C16D

accent

#EB6A3D

background

#FBF6F9

surface

#F7ECF2

border

#D0C7CC

text

#12070E

muted

#817A7E

Preview Lab

Preview with #981D78

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →