#981D3A#981D3A
#981D3A is a dark, vivid red. Relative luminance 0.079; OKLCH L 44.8% C 0.157 H 13.7°. Best body text is #FFFFFF at 8.16:1 contrast (WCAG AA passes).
Color values
| HEX | #981D3A |
|---|---|
| RGB | rgb(152, 29, 58) |
| HSL | hsl(346, 68%, 35%) |
| HSV | hsv(346, 81%, 60%) |
| CMYK | cmyk(0%, 80.9%, 61.8%, 40.4%) |
| CIE-LAB | lab(33.69, 50.83, 15.15) |
| CIE-LCH | lch(33.69, 53.04, 16.60°) |
| OKLab | oklab(44.84% 0.1529 0.0372) |
| OKLCH | oklch(44.84% 0.157 13.7) |
| XYZ | xyz(14.1535, 7.8617, 4.7744) |
| Luminance | 0.0786 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cranberry
#9E003A
ΔE00 2.32
Rouge
#AB1239
ΔE00 3.83
Red Wine
#8C0034
ΔE00 4.14
Raspberry (survey)
#B00149
ΔE00 5.45
Purplish Red
#B0054B
ΔE00 5.76
Purple Red
#990147
ΔE00 6.11
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#981D3A #1D987B
analogous
#981D77 #981D3A #983E1D
triadic
#981D3A #3A981D #1D3A98
tetradic
#981D3A #77981D #1D987B #3E1D98
square
#981D3A #77981D #1D987B #3E1D98
split-complementary
#981D3A #1D983E #1D7798
monochromatic
#310913 #651326 #981D3A #CB274E #DE5273
Accessibility & contrast
On white
8.16
#981D3A on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.57
#981D3A on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #981D3A
8.16:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##981D3A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##981D3A | 1.00 | 8.16 | 2.57 | 8.16 |
| #FFFFFF | 8.16 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.57 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.16 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#413F3A
Deuteranopia (green-blind)
#605837
Tritanopia (blue-blind)
#A7002A
Achromatopsia (no color)
#4F4F4F
Design tokens & code
CSS
--color: #981d3a; /* rgb */ color: rgb(152, 29, 58); /* oklch */ color: oklch(44.8% 0.157 13.7);
Tailwind
colors: {
custom: {
50: '#bd666f',
500: '#981d3a',
950: '#000000',
},
}SCSS
$custom: #981d3a; $custom-light: #bd666f; $custom-dark: #000000;
JSON
{
"hex": "#981d3a",
"rgb": {
"r": 152,
"g": 29,
"b": 58
},
"hsl": {
"h": 345.854,
"s": 67.956,
"l": 35.49
},
"oklch": {
"l": 0.4484,
"c": 0.15735,
"h": 13.7
},
"luminance": 0.0786
}Semantic roles & 50–950 ramp
primary
#981D3A
secondary
#50C1A6
accent
#EBC23D
background
#FCF6F6
surface
#F8EBEC
border
#D1C6C7
text
#130707
muted
#827A7A