#981D3D#981D3D
#981D3D is a dark, vivid pink. Relative luminance 0.079; OKLCH L 44.9% C 0.158 H 12.1°. Best body text is #FFFFFF at 8.15:1 contrast (WCAG AA passes).
Color values
| HEX | #981D3D |
|---|---|
| RGB | rgb(152, 29, 61) |
| HSL | hsl(344, 68%, 35%) |
| HSV | hsv(344, 81%, 60%) |
| CMYK | cmyk(0%, 80.9%, 59.9%, 40.4%) |
| CIE-LAB | lab(33.76, 51.03, 13.29) |
| CIE-LCH | lch(33.76, 52.73, 14.59°) |
| OKLab | oklab(44.91% 0.1541 0.033) |
| OKLCH | oklch(44.91% 0.158 12.1) |
| XYZ | xyz(14.2320, 7.8932, 5.1881) |
| Luminance | 0.0789 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 2.04
Red Wine
#8C0034
ΔE00 3.87
Rouge
#AB1239
ΔE00 4.36
Raspberry (survey)
#B00149
ΔE00 4.89
Purplish Red
#B0054B
ΔE00 5.13
Purple Red
#990147
ΔE00 5.15
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#981D3D #1D9878
analogous
#981D7A #981D3D #983A1D
triadic
#981D3D #3D981D #1D3D98
tetradic
#981D3D #7A981D #1D9878 #3A1D98
square
#981D3D #7A981D #1D9878 #3A1D98
split-complementary
#981D3D #1D983A #1D7A98
monochromatic
#310914 #651328 #981D3D #CB2752 #DE5276
Accessibility & contrast
On white
8.15
#981D3D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.58
#981D3D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #981D3D
8.15:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##981D3D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##981D3D | 1.00 | 8.15 | 2.58 | 8.15 |
| #FFFFFF | 8.15 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.58 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.15 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#403F3D
Deuteranopia (green-blind)
#5F583A
Tritanopia (blue-blind)
#A7002B
Achromatopsia (no color)
#4F4F4F
Design tokens & code
CSS
--color: #981d3d; /* rgb */ color: rgb(152, 29, 61); /* oklch */ color: oklch(44.9% 0.158 12.1);
Tailwind
colors: {
custom: {
50: '#bd6672',
500: '#981d3d',
950: '#000000',
},
}SCSS
$custom: #981d3d; $custom-light: #bd6672; $custom-dark: #000000;
JSON
{
"hex": "#981d3d",
"rgb": {
"r": 152,
"g": 29,
"b": 61
},
"hsl": {
"h": 344.39,
"s": 67.956,
"l": 35.49
},
"oklch": {
"l": 0.4491,
"c": 0.1576,
"h": 12.1
},
"luminance": 0.07891
}Semantic roles & 50–950 ramp
primary
#981D3D
secondary
#50C1A3
accent
#EBBE3D
background
#FCF6F6
surface
#F8EBEC
border
#D1C6C7
text
#130707
muted
#827A7A